The WebMarketing Group Conduct Successful Penguin Recovery for Client

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The WebMarketing Group has been successful in recovering lost traffic and rankings for sites affected by Google Penguin and manual penalties.

Penguin Recovery in Google Analytics

Penguin Recovery in Google Analytics

The WebMarketing Group is delighted to announce their recent success in helping affected clients recover from Google Penguin and manual penalties. Following the recent Penguin 3 update, The WebMarketing Group has seen an increase in webmasters seeking advice on how they can recover from certain algorithmic changes or manual penalties.

The first Penguin algorithmic update occurred on April 24th, with a refresh appearing in May. In a bid to prevent sites with spammy back link profiles from performing well in the search rankings, Google introduced Penguin to target web spammers. Affected sites with poor link profiles saw drops in rankings and traffic that proved difficult to recover from without sufficient knowledge of why they had been targeted.

Many webmasters sought the help and advice of trusted SEO specialists and digital marketing experts, like The WebMarketing Group, to recover their traffic and rankings. The WebMarketing Group is committed to helping sites affected by Panda, Penguin updates and manual penalties. After a leading jewellery retailer was hit by Penguin, The WebMarketing Group conducted an in-depth analysis of their site and took appropriate action to recover lost traffic and rankings.

The WebMarketing Group offers a comprehensive recovery service for sites affected by algorithmic changes and manual penalties. The WebMarketing Group identifies damaging directory links built by previous companies and advise the removal of poor quality back links. By strengthening the branded back-link profile and using specialist software to identify over-optimisation, The WebMarketing Group can help make sites more Google-friendly through a range of on-site changes.


The WebMarketing Group found a huge dip in traffic on April 24th and then a spike on October 5th (fig 1.) when looking at the jewellery retailer’s Google Analytics graph. In addition to the drop in traffic, this particular site suffered ranking drops for key phrases. Following the Penguin 3 update on Friday, The WebMarketing Group announced a pre-Penguin rankings return. As a result, The WebMarketing Group expects the site to return to its pre-Penguin traffic levels over the coming weeks.

The WebMarketing Group would like to stress that manual penalties are not to be confused with Penguin algorithmic updates. A manual penalty will be the result of Google directly penalising a site should they detect unnatural links.

A prominent online pharmaceutical retailer found they had been hit with a manual penalty. After seeing a drop in their traffic and rankings, The WebMarketing Group

began an extensive site cleanup to get the site back into Google’s good books. When sites receive a manual penalty, they must ensure their site complies with Google’s Webmaster Guidelines before submitting their site for reconsideration. The WebMarketing Group developed a link pruning strategy, advised the client on removing site-wide links and conducted a back-link cleanup of links deemed unnatural before submitting the site for reconsideration with Google. Following a thorough back-link profile cleanup, The WebMarketing Group successfully managed to revoke the manual penalty against the site.


The WebMarketing Group is one of the UK’s leading internet marketing companies, providing international SEO services to help brands increase their online presence throughout the world. Using a combination of dedicated link builders, highly experienced in-house journalists and social media experts, The WebMarketing Group is dedicated to building brands online and helping companies drive targeted traffic to their sites and turn traffic into customers.


The WebMarketing Group
1 Cardale Park
North Yorkshire

Tel: 01423529300


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Kira Lauber

Kira Lauber
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