Buxton on the Future of All Elections: Execution on Data is Key

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In the world of politics, the future of campaigns will hinge on data-driven strategies that guide candidates to the right message, for the right voter, at the right time.

“The success of future campaigns will hinge on data-driven strategies that guide candidates to the right message, for the right voter, at the right time,” said Tom Buxton.

Buxton helped Romney Victory identify wealthy and previously untapped donors across the country. “According to the AP, in the early stages of the campaign Mr. Romney and the GOP outraised President Obama’s re-election efforts three months in a row. They really took a page from the Fortune 500 business world and dug deeper into customer data,” said Tom Buxton, founder of Buxton, a customer analytics firm.

“In the private sector world of retail, restaurants and healthcare providers, data is used to execute strategic plans, growth tactics, and highly-targeted marketing campaigns,” stated Buxton. “The political world has always been innovative and competitive, but they’re just beginning to scratch the surface of analytical insights.”

“A significant fundraising and voter identification advantage can be realized by candidates that have the ability to effectively execute on data,” continued Buxton. “There must be a focus on execution.”

“The success of future campaigns will hinge on data-driven strategies that guide candidates to the right message, for the right voter, at the right time,” said Buxton. “Any political group can achieve greater success by understanding who their voter is, and where more likely voters are located.”

About Buxton

Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes the political industry, healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S. Among its 2,000+ clients are organizations such as Romney Victory, Kimberly-Clark, Applebee’s, Lowe’s, and GNC.

For more information, visit http://www.buxtonco.com.

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Courtney Hall
Buxton
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