Saint Louis Zoo TV Commercial "The Call Up" Grabs Brass Ring Award at IAAPA

30-second TV spot introduces Bennie, a sea lion, who has made it to the show.

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Bennie at the Show

We are thrilled about this terrific honor for a great commercial that helped attract a record number of visitors to the Sea Lion Sound exhibit and to the Saint Louis Zoo.

Saint Louis, Missouri (PRWEB) November 21, 2012

Advertising Savants, a strategic marketing agency, and its client partner, the Saint Louis Zoo, have won the Brass Ring Award in Marketing Excellence, Class 2: Zoos and Aquariums at the International Association of Amusement Parks and Attractions Expo for the television commercial titled "The Call Up."

Promoting Sea Lion Sound, the Zoo’s new, state-of-the art habitat for 11 sea lions and a seal, “The Call Up” is a 30-second television spot that focuses on Bennie, a young sea lion, with a dream to make it to “The Show.” The commercial recalls the classic genre of baseball movies such as “Bull Durham” and “Major League.”

Associate Creative Director Tim Halpin remarked, “When Bennie is called into the manager’s office, he’s not sure if he’s about to receive good news or bad news. But when he finds out he’s been called up to the big leagues, he’s ecstatic, just as any minor leaguer would be.”

Two 10-second television spots, social media, out of home posters and billboards are also included in the campaign.

“The Call Up” was created by Advertising Savants team members Tia Liston, Associate Creative Director; Tim Halpin, Associate Creative Director; Ashley Harrison, Account Manager; Amanda Black-Kinder, Digital Strategist; Michael Windler, Agency Producer; Jason Stamp, Director; and CFM including Jason Stamp, Director.

“We are thrilled about this terrific honor for a great commercial that helped attract a record number of visitors to the Sea Lion Sound exhibit and to the Saint Louis Zoo,” said Dr. Jeffrey Bonner, Dana Brown CEO and President of the Saint Louis Zoo. “This is a commercial that made everyone laugh and love our terrific sea lions and appreciate their great new habitat.”

About Advertising Savants–Advertising Savants is an idea-driven agency specializing in the areas of home, health and wealth. Launched in 1991, the agency has built a reputation for creating great work based on solid strategies for brands that help people live better, thrive in good health and prosper.

About Sea Lion Sound and the Saint Louis Zoo–The Saint Louis Zoo’s new Sea Lion Sound brings visitors nose-to-nose with swimming sea lions through an exhibit that opened to the public on Saturday, June 30, 2012, Sea Lion Sound features a transparent tunnel–the first in North America–and a landscape inspired by the rugged Pacific Northwest Coast. The Saint Louis Zoo is widely recognized for its innovative approaches to animal management, wildlife conservation, research and education. The Zoo attracts 3,000,000 visitors each year.


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