Direct Marketing News Announces Emerson and Wunderman Winners of its 35th Annual Caples Awards

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Robert Rasmusson and Don Schultz are recognized for their body of work and influence on the marketing industry.

Caples Courageous Summit and Reveal

We’re thrilled to recognize their enormous achievements.

Direct Marketing News today announced the winners of the Emerson and Wunderman awards, part of its 35th Annual Caples Awards.

Don Schultz, professor emeritus of service at Northwestern University’s Medill School, will receive the Emerson Award for the significant impact he’s made over the course of his illustrious career. He’s most noted for his research and writing on integrated marketing communications. Additionally, creative director Robert Rasmusson, winner of the Wunderman Award, is being honored for his remarkable body of creative work.

“Every year the Caples Board strives to honor a mix of those who have triumphantly built the foundation of the direct marketing industry and those who are pushing it forward with passion and inventiveness,” said Gary Scheiner, Caples’ Director of Judging. “Don and Rob are the embodiment of those qualities and we’re thrilled to recognize their enormous achievements.”

The two honorees will receive their awards on December 6, 2012, at the Caples Courageous Creative Summit & Reveal in New York.

This year the Caples Awards, which honors the best in direct and interactive marketing around the world, will celebrate the boldest, most creative solutions to today’s tough marketing problems in a three-day summit. More than 50 senior creative directors from around the world will gather in New York to judge more than 700 pieces of submitted digital and direct creative work in 20+ categories on days one and two. On day three the Caples Creative Committee and Direct Marketing News will co-produce a full day of engaging and informative educational sessions that will celebrate creative and courageous work and ideas. The summit will culminate with a party to showcase the work and award the winners.

“Our day-long summit aims to create an opportunity for participants to network, learn from, and interact with a notable group of international creative leaders, including the Caples judges,” said Direct Marketing News Editor-in-Chief Ginger Conlon. “As day turns to night, the discussion will continue over cocktails, and attendees will have the opportunity to view the world’s most creative work in a Reveal that is bound to leave them inspired well into 2013.”

The all new Caples, like the courageous work it showcases, is bolder and braver than ever. And it’s designed to encourage interaction among the greatest minds in the business—like Robert Rasmusson and Don Schultz. Those who attend the Caples Courageous Creative Summit & Reveal in New York on December 6 will be a part of the year’s most magnificent marketing event.


About Caples: Formerly known as the The John Caples International Awards, Caples is an awards program and creative summit that honors the best in digital, direct and interactive marketing from around the world. Some 50 top global creative directors convene each year to judge international entries across diverse categories including content creation and microsites, mobile apps and email marketing.

Caples is owned and managed by Direct Marketing News, a Haymarket Media brand and the independent authority for digital and direct marketers. Caples was originally founded in 1978 by Andi Emerson, a direct marketing pioneer, in honor of famed copywriter and direct marketer, John Caples.

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