Faith Driven Consumer Offers 2012 Christmas Guide for Faith-Friendly

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Christian Consumer Resource for Christmas Shopping

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“Faith Driven Consumer’s new Christmas Guide is a powerful tool for Christian consumers who care about stewarding the resources entrusted them by God,” said Chris Stone, Faith Driven Consumer President.

Faith Driven Consumer, a non-profit organization connecting Christian consumers with faith-friendly companies, recently released its 2012 Faith-friendly Christmas Shopping Guide. Embracing the rainbow of diversity, many brands celebrate the unique worldview of numerous market segments.

The 2012 Faith-friendly Christmas Shopping Guide helps Christian consumers know which companies welcome them and respect their worldview – enabling them to shop with brands that are more compatible with their values and beliefs. This free guide ranks more than 25 major holiday retailers according to how compatible their corporate decisions and behavior are with a biblical worldview.

“Faith Driven Consumer’s new Christmas Guide is a powerful tool for Christian consumers who care about stewarding the resources entrusted them by God,” said Chris Stone, Faith Driven Consumer President. “It’s easy to get caught up in the gift-buying rush during the holidays. However, as a rapidly emerging market segment, many Faith Driven Consumers are now considering whether the companies they actively shop with welcome them and are inclusive of their values. This guide provides useful information for their Christmas shopping choices.”

With $581 billion in projected retail sales this Christmas season, Christian consumers have an unparalleled opportunity to support companies that are friendly to their deeply held beliefs. This easy-to-use, downloadable guide ranks companies according to their business practices based on a set of criteria set developed by Faith Driven Consumer. Links to the full company profiles are hosted on the FDC website, http://www.FaithDrivenConsumer.org.

A subset of the overall Christian market compromised of 46 million people—15 percent of the U.S. population—Faith Driven Consumers as a group are comparable in size to the Hispanic population, yet spend significantly more at $1.75 trillion annually. This group represents a significant consumer base that actively seeks to put their collective buying power behind companies who welcome them as a group into the rainbow of diversity and acknowledge faith-friendly values. Research shows that 81 percent of this 46 million market segment will switch brands when they discover that a retailer is incompatible with their worldview. It also finds that 64 percent of Faith Driven Consumers are currently looking for more faith-friendly shopping options.

Visit http://www.FaithDrivenConsumer.org for further details on the 2012 Faith-friendly Christmas Shopping Guide and to learn more about Faith Driven Consumer.

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About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are compatible with a biblical worldview. By inspiring and engaging Christian consumers, Faith Driven Consumer provides an online community forum offering resources for making more faith-conscious decisions encourages companies to meet the unique needs of Faith Driven Consumers and offers a national voice for the rapidly emerging, under-represented, Christ-centered consumer market segment. Visit http://www.FaithDrivenConsumer.org for more information.

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Media Contact: Shea Northcut
Faith Driven Consumer
sheah(at)thestoneagency(dot)com
919-845-1956

Contact: Shea Heimbach, Faith Driven Consumer
Office: (919) 645-0799
E-mail: sheah(at)thestoneagenc(dot).net

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Shea Heimbach
The Stone Agency
(919) 645-0799
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