After more than 30 years of experience, this has become our tried and true road map to success in phone research.
Chapel Hill, NC (PRWEB) November 26, 2012
In the Internet age, the phone seems like an unlikely market research medium, but the staying power of the telephone is evident when you look at the fact that 40% of American adults in rural areas do not have access to broadband Internet.
For companies who are considering or already conducting phone market research, FGI Research, a company with more than 30 years of experience in this mode, has published the Ultimate Guide to No-Fail Phone Research.
Packed with actionable tips and tactics, the eReport addresses all facets of phone research from sample size to refusal conversion. Learn how to:
- Gain access to your market: reach a broader and more representative sample of people, even those who are traditionally hard to reach.
- Pick the best sample methodology: whether using sources like a client list or RDD, discover the best ways to make each dial count.
- Strengthen your research: get quality control tips and find ways to optimize your expert interviewers.
This comprehensive guide is a must-read for marketing and research professionals who are trying to reach those customers who are reluctant to participate in online surveys. Phone research and great interviewers can get you the data you need, especially if you follow the advice in this guide.
Whether you are well versed in this mode of research, are exploring the possibility, or just getting started for your company, this eReport will offer a deeper understanding of the phone market research process.
About FGI Research
FGI Research, Inc. is a leading provider of market research services to top companies around the world. Offerings include custom market research, custom online panels, online communities, phone and multi-modal surveys, and research-driven consulting. FGI is currently celebrating more than 30 years of business with the mission to help our clients stay ahead of their competition by staying connected to their customers.