Sapphire, “World’s largest Gentlemen’s Club” and Heineken Team Up to Fight Prostate Cancer by Raising Money for Sapphire Foundation for Prostate Cancer

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Heineken "Power of the Mustache"

Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign…”The Power of the Mustache”, to raise funds for prostate cancer victims and awareness to this life-threatening disease.

Mustache November is the leading non-government fundraiser for prostate cancer research, aiming to change the face of men’s health through the power of the moustache!

The fundraising campaign was founded eight years ago in Melbourne, Australia — where mustaches are called Mos — aim to raise awareness of men’s cancers and health issues. By growing and grooming their mustaches, participants, known as “Mo Bros,” become walking, talking billboards for men’s health and solicit donations that support prostate and testicular cancer initiatives.

Mustache November is an annual global men’s health charity encouraging men to grow a mustache and women to support the Mo (moustache) for the 30 days of November as a sign of acknowledgment and support of men’s health issues focusing on the early detection, diagnosis and treatment options for cancer and funds are raised for men’s health, specifically prostate and testicular cancer initiatives. In 2011, 854,000 participants worldwide raised $126.3 million.

Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign…”The Power of the Mustache”, tying into the Mustache November campaign to raise funds for prostate cancer victims and awareness to this life-threatening disease.

"We are extremely excited to be working with the Sapphire Foundation to help raise much needed money and awareness for the fight against prostate cancer. As of November 12th, we believe we are well on track to exceed $10,000 in charitable contributions from the efforts of our 30 brave volunteers who are selflessly setting vanity aside for this great cause." states Jack Colton, founder of the in collaboration with Greg Berard with Heineken U.S.A.

On November 20, 2012, Heineken will be sponsoring the sixth annual Ping Pong Palooza industry tournament at Sapphire Gentlemen’s Club, located at 3025 Industrial Road in Las Vegas. The tournament pits teams of nightlife professionals against each other for a trophy that could only be described as the “World Cup of Stripper Ping Pong”. Attendees will also be able to purchase drink tickets from the Heineken booth during the event. Two tickets will be available for $8 and good for two Heinekens from the bar. Heineken will also be awarding prizes and plaque/trophy to the “Best Mustache” that evening as part of the festivities. Proceeds go to the Sapphire Foundation for Prostate Cancer.

The Sapphire Foundation for Prostate Cancer is focused on helping men with prostate cancer that need financial assistance for medical expenditures and other financial needs while being treated for prostate cancer. They also hope to motivate men to get tested for the disease as early detection proves to be crucial in the treatment process. The foundation established in 2003 and has generated over $1,500,000 in donations and sponsorships to benefit programs related to the disease, for prostate cancer research and financial assistance for survivors of this disease.

So donate to a very good cause, show off your best “stache” and party with the most beautiful entertainers in the world all at the same time, the Sapphire Ping Pong Palooza Tournament is the best way for you to do all three. This year’s event starts at 6pm. For more information about the tournament call 702.869.0003 or register online at For free limo transportation from the Strip, call 702.303.3430.

“As a survivor of prostate cancer myself, I’m extremely grateful for the support and assistance of Heineken,” said Peter Feinstein, founder of the Sapphire Foundation for Prostate Cancer. “I love working on this type of charitable event as it allows us to shed light on prostate cancer, while at the same time, raising money to fight it.” states Feinstein.

Feinstein says he felt lucky to survive prostate cancer and wanted to give back. The National Prostate Foundation initially rejected funds generated through a Gentlemen's Peter started the Sapphire Foundation for Prostate Cancer. "We knew we couldn't raise enough money for research to solve the problem, so we decided to help men in Las Vegas who needed financial support while fighting prostate cancer. During this past year we helped more than 19 men that were undergoing treatment with rent and living expenses. Some of the men had their insurance premiums paid by the Foundation. Other contributions were made by the Foundation and went to the University of Wisconsin, University of South Florida, Dave Austin Foundation and Tahoe Forest Health System." states Feinstein.

“On May 19 and 20, 2013, The Sapphire Foundation for Prostate Cancer will hold their 10th annual charity Golf and Poker Tournament in Las Vegas, Nevada. If you would like more information or make plans to enter, contact the Foundation at the address or phone below.” Adds Feinstein.

The Sapphire Foundation for Prostate Cancer is a 501(c)(3) organization located at 3753 Howard Hughes Parkway, Ste. 220, Las Vegas, NV 89169. Phone 702-556-2100, email info(at)sapphireprostatefoundation(dot)org or visit us on the web at If you are a cancer survivor and would like to request financial assistance please contact us. The foundation is always looking for sponsors since this helps them raise money, so ask about sponsorship.

Other “Power of the Mustache” events that Heineken is sponsoring are:

  • The Jive Turkey event at Commonwealth at 7pm November 21st.
  • Blue Martini at 8pm November 28th.
  • Sierra Gold at 7pm November 29th.
  • The GRAND FINALE at LAVO Brunch at noon on December 1st.

All proceeds from these events go to the Sapphire Foundation for Prostate Cancer. So support Heineken and Sapphire and sprout that facial hair and repopulate your top lip for a good cause. That thin hairy ribbon will become a walking, talking billboard that will get men to talk about their health.

For more detailed information about the charity, Heineken “Power of the Mustache”, or sponsorship opportunities, please visit or call 702-556-2100. “Follow” us on Twitter @SapphireCharity and “Like” us on Facebook.

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Shai Cohen
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