Americans Rally to Give Bigger, Give Better and Give Smarter on #GivingTuesday

Share Article

1,000+ partners in all 50 states call on their communities to “Get out the Give” on November 27.

News Image

Today marked a major milestone for the #GivingTuesday movement as the rapidly growing list of partners leading the Nation to “Get out the Give” is now 1,000 strong and spans all 50 states. This diverse set of partners includes organizations, philanthropies, small businesses, large corporations and retailers all coming together to make this first ever #GivingTuesday on November 27 a day of generosity that will impact millions of people. With just a week to go before the inaugural #GivingTuesday, there is no doubt that the giving season will have an opening day this year.

#GivingTuesday’s ever-expanding collaboration of supporters and partners spans many sectors--from big box retailers, manufacturers and finance to small businesses and organizations. Through the all-inclusive and user-friendly platform #GivingTuesday has provided, partners across all of these sectors have come together to activate their networks and invite them to give on November 27th.

Billboards and outdoor advertising have begun to display the #GivingTuesday message of giving across the country thanks to generous support from Posterscope and Clear Channel Outdoor. The message from these billboards is building awareness and helping to raise money for issues ranging from Sandy relief efforts to providing vaccines for children in regions of the world that need it most, to preventing hunger in our communities. Partners and people all over the U.S. are hearing the call to action.

The number of #GivingTuesday partners increased dramatically because of the efforts of the movement’s “Social Media Ambassadors,” who have been dedicated to urging the Nation to “get out the give.” The extensive use of social media to engage the community has been essential in getting the message out. Individuals and partners alike are spreading the word via every kind of social network and the newly launched community hub, which was custom built for the initiative by Dynamic Signal. This platform has made it easy for people to share content, ideas and best practices while connecting with other like-minded people.
The selected examples below of what #GivingTuesday partners have planned for November 27 reflect the variety and creativity of partner initiatives.

#GivingTuesday partner BLKSHP fuses the ethical strength of social ventures, the explosive growth capacity of successful startups with the core passion of history's best change-makers — generating ventures that truly matter to the world and humanity. BLKSHP works with a dedicated ecosystem of executive professionals and an amazing pool of creative talent, spurring systematic change where it can have the most impact. On #GivingTuesday (Nov. 27th) BLKSHP in San Francisco will be joining forces with friends to put on a remarkable art show and exhibition — to effectively rally support and funds behind the Waves for Water relief effort (a grass-root fund dedicated to the aftermath of Super Storm Sandy).

In partnership with #GivingTuesday, Nov. 27 will mark the official launch of the jcp Holiday Giving Tour. jcpenney will embark on a 12-day tour across the U.S., carrying out special acts of generosity in a new city each day. From a secret celebrity cab driver giving free rides to unsuspecting passengers, to a warm weather town surprised with their very own outdoor ice skating rink, to secret Santas doing good deeds, jcpenney will bring a touch of Christmas cheer to cities across the country through simple, humble acts of generosity. Launching on Giving Tuesday at Manhattan’s celebrated urban winter wonderland, Citi PondSM at Bryant Park, jcpenney’s first tour stop will include a live holiday performance by a Grammy Award winning artist John Legend, followed by free ice skating, skate rentals and hot chocolate throughout the afternoon in the park.
Starting Nov. 23, jcpenney will also distribute collectible holiday buttons in-store featuring one of 50 classic designs and holiday expressions along with a unique code that offers the chance to win one of millions of gifts including great American vacations, tickets to The Ellen DeGeneres Show, jcp merchandise, gift cards, and more. For every button redeemed at on Giving Tuesday, jcpenney will donate one dollar to The Salvation Army, up to $100,000.

Expanded by its becoming a Founding Partner of #GivingTuesday, Unilever U.S. is undertaking a comprehensive program to “Cross-off Hunger” in support its Unilever Sustainable Living Plan goal of helping improve the health and well-being of one billion people. Unilever’s intention to “cross off” items needed at local food banks includes donating two million meals through Feeding America, encouraging consumers to help via in-store displays and by distributing a Sunday newspaper circular to 40 million homes. Consumers can show their support simply by adding Unilever brands to their shopping carts or by making donations to food banks or volunteering. The company’s serves as the hub for information about the hunger crisis, the role that food banks play and how people can help.

Additionally, they are mobilizing the Unilever portfolio of brands, such as Dove, Suave, Lipton and Hellmann’s, to amplify the #GivingTuesday message through their collective social voice on Facebook and Twitter – and a reach of more than 20 million fans and followers. At the heart of the initiative, is the company’s first-ever company-wide Food Bank Drive in the U.S., collecting food and personal care products to benefit local food banks throughout the giving season. The drive kicks off on #GivingTuesday with a panel discussion featuring Feeding America, the FEED Foundation and the Community Food Bank of New Jersey, a beneficiary of the initiative, and who all-together will be volunteering on the day in both New York and New Jersey.

ALDO, one of the world’s most successful shoes and accessories brands is proud to join in #GivingTuesday by inviting its social community to spread the giving. ALDO will host a donation-match Twitter campaign, inviting its community to tweet what they’ll be doing to give (back) on #GivingTuesday. Each tweet directed @aldo_shoes with #GivingTuesday will be matched with a $5 donation. ALDO will also have donation boxes in its stores in New York City, where each dollar received will be matched by ALDO and donated to a local charity.

For #GivingTuesday, DoGoodBuyUs has created a unique landing page (DoGoodBuyUs/GivingTuesday) that will house all of its charity-made products. 90% of all purchases made on November 27 will go back to the charities listed on its website marketplace. That night, DoGoodBuyUs is hosting a rockstar party at Jay-Z's 40/40 club to network and enjoy the transformative day. DoGoodBuyUs is donating 10% of proceeds from the even to benefit the Red Cross in the effort to help Hurricane Sandy victims.

Nothing but Nets
Sports has been part of the Nothing But Nets campaign’s DNA from the beginning, and #GivingTuesday is no different. Los Angeles Lakers point guard Steve Nash is urging fans and friends of the Steve Nash Foundation, which helps children in the United States, Canada, Paraguay, and Uganda live healthy lives, to support the United Nations Foundation’s Nothing But Nets campaign this #GivingTuesday. The NBA All-Star is turning proceeds from his Foundation’s popular text-to-give platform over to Nothing But Nets on #GivingTuesday to help protect families in Africa from malaria. Nash will also invite more than 3 million followers and friends across his social media platforms and Foundation website to donate to Nothing But Nets.

Malaria kills more than 600,000 people every year, mostly children under five. But sleeping beneath an insecticide-treated bed net can keep families safe from deadly mosquito bites. Nothing But Nets makes it easy for anyone—from bishops to basketball players—to join the fight against malaria. It takes just $10 to send a net and save a life.

About #GivingTuesday
#GivingTuesday is a movement to celebrate giving and provide incentives to give. It will begin with a national day of giving on November 27, 2012. This first-of-its-kind effort harnesses the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.

#GivingTuesday is inspiring people to take collaborative action to improve their local communities, to give back in better, smarter ways to the charities and causes they celebrate and to help create a better world. #GivingTuesday is harnessing the power of social media to create a national moment around the holidays that is dedicated to giving, similar to the way Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.

A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, are spearheading this effort. Founding partners include United Nations Foundation, Case Foundation,, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing counsel and resources to help build this movement.


92nd Street Y
American Red Cross
Bob Woodruff Foundation
Charity Miles
charity: water
City of Hope
Clear Channel Outdoor
Conservation International
Darden Restaurants
Financial Times
Games for Change
The Huffington Post
JPMorgan Chase
Pencils of Promise
Plant a Fish
Simon Malls
The Case Foundation
The Salvation Army
United Nations Foundation
United Way


Committee Encouraging Corporate Philanthropy
Dorothy A. Johnson Center on Philanthropy
Giving Institute
Giving USA Foundation
Lodestar Center for Philanthropy and Nonprofit Innovation


Charity Navigator



To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amy Freeland
Email >
Visit website