Mother of 5 Creates New Personal Safety Technology that Can Save Lives

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Announcing Trax24, new technology that provides one-button emergency assistance and constant GPS tracking providing and unparalleled level of personal safety anywhere, anytime

"My sister and niece visited the local mall and tragically never returned. I believe that if they had Trax24, with them they might be here today," said Joanne Bruno.

Are we safer today than we used to be? Whether it's true or not, the statistics concerning personal security are scary. In the U.S. a child is reported missing or abducted every 40 seconds; 1 in 5 women in college have been the victim of rape. And these are just the incidents that are reported!

Now there’s a new way for individuals and family members to stay safe.

Introducing Trax24, the 24/7 one-button personal security device with the most comprehensive technology available today. Created by a South Florida mother of five children, Trax 24 provides a discreet, reliable and affordable level of protection anywhere, anytime. In case of an emergency, with one touch of a button, Trax24:

  •     Immediately notifies the central station manned by trained operators who will work with authorities to send help, using the AT&T wireless network
  •     Provides instant and constantly updated GPS tracking and supplies Google Maps location coordinates for responders
  •     Opens a one-way microphone for central station personnel to listen to and record events in real-time
  •     Creates “buddy notifications” via email, text and phone to a list of contacts designated by the user

“I have young kids and regularly run around town to the mall, grocery shopping and elsewhere in public and I read every day about people, especially women, who are robbed, abducted and worse. When the murder of a mother and daughter happened at the local mall I frequent, I decided to do something about it,” said Michele McCauley, founder of Boca Mom, Inc. (BMI) and the creator of Trax24. “I’ve always been interested in technology as my father was in the security alarm business, and I knew I wanted to develop a device that was easy to use, affordable and could take advantage of all the technological tools we have available today to help keep myself, my kids and my family as safe as possible. That’s what Trax24 does.”

Trax24 utilizes the most innovative technology available today and places it in the control of the user via a secure web portal. In addition to the one-button emergency notification, GPS tracking, sensitive one-way microphone and “buddy notification,” Trax24 can also provide users with “Geo-fencing” safety zones, speed control notification and provides access to authorities to vital medical and personal identification information, if necessary. Trax24 puts the user in control of what information is available and who has access to it. The setting of these controls is up to the user and those who the user grants permission to access their account.

Trax24 is lightweight, discreet and built to withstand the ruggedness of everyday life. The device comes with a charger and has a battery life of 2 to 3 days under normal use so it is ready to go whenever and wherever the user needs it.

In testing, Trax24 has earned widespread support and praise from those who know something about violent crime. "My sister and niece visited the local mall and tragically never returned. I believe that if they had Trax24, with them they might be here today," said Joanne Bruno, sister of murdered mother and daughter Nancy and Joey Bochicchio. This crime has remain unsolved since December 2007 in what was a holiday mall incident that shocked the nation.

Law enforcement experts are also supporting Trax24’s ability to help provide protection in the event of, or in avoidance of, an emergency. “I have spent my entire career in law enforcement related positions and believe in the ability of technology to protect citizens. Trax24 represents one of the most important breakthroughs I have seen in personal protection and can aid authorities in saving lives,” said Roland W. Ouellette, former Public Safety Lieutenant with the Connecticut State Police. “I would recommend Trax24 to anyone who wants to be safer themselves or who seeks to provide genuine protection for someone they care for.”

“Trax24 provides the comfort of knowing that help is just a button push away at a cost that amounts to about $1/day. "I created this device so nobody should ever feel alone and totally unprotected,” said Michele. “We have worked with law enforcement officials to help create a device that they believe will provide the additional protection we all could use and that in an emergency can truly save lives.”

Trax24 is available online at and retails for $149.95 for the unit and charger. The full-service plan featuring one-button central station emergency monitoring, GPS Tracking and One-Way Mic capability is $34.99 per month.


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