Christmas.com Leaks the 2012 ‘Naughty or Nice’ List for the World’s Top Brands

The Official Site of Christmas™ Uses Twitter Data to Determine Who is Naughty and Who is Nice. A few business and consumer brands studied included: Coke vs. Pepsi -- Apple vs. Samsung -- Microsoft vs. Google -- and 50+ more.

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Christmas is for Sharing

Christmas is for Sharing

This insight into consumer sentiment for many of the world’s leading brands reflects the real life comments of Americans and allows their feelings to be heard.

Maple Ridge, BC (PRWEB) November 16, 2012

Christmas.com, the Official Site of Christmas™, has released the results of its 2012 Best of Brands analysis. This high-tech, Naughty or Nice List uses consumer sentiment mined from public Twitter comments to determine which brands are nice and which are naughty. The report has been released one-week in advance of US Black Friday sales when many consumers are shopping for Christmas gifts and are doing gift-buying research.

“Christmas.com makes Christmas easier for consumers,” said John Lyotier of Christmas.com. “We make it easier to find gifts, make it easier to plan for the holidays, and we make it easier to share with family and friends. This insight into consumer sentiment for many of the world’s leading brands reflects the real life comments of Americans and allows their feelings to be heard.”

Heading up the 2012 list of ‘nicest’ brands were Mercedes-Benz, IKEA, IBM, and Budweiser. Meanwhile Comcast, T-Mobile, Verizon, and American Airlines brought up the rear and were considered the ‘naughtiest’. Data for the list was gathered in the first two weeks of November 2012 and analyzed using a technology called Sentiment Analysis applied against the Twitter big pipe of data. For the 2012 analysis, 68 brands were studied.

Among the findings of this year’s list: Coca-Cola was nicer than Pepsi (81% vs. 65%); Samsung was nicer than Apple (66% vs. 57%); Google was nicer than Microsoft (70% vs. 53%); and UPS was nicer than FedEx (71% to 47%).

Consumers can view results for all brands analyzed while seeing where they currently rank on Santa’s list by visiting: http://www.christmas.com/list.

ABOUT CHRISTMAS.COM
Christmas.com is a social discovery e-commerce site that makes sharing and keeping track of wish lists and gift ideas easier than ever before. As The Official Site of Christmas, the website features gift suggestions, comparison shopping, charitable gift suggestions, Christmas traditions, Christmas recipes, and more. Christmas.com is managed by Left of the Dot Media Inc.

ABOUT LEFT OF THE DOT MEDIA INC.
Left of the Dot Media transforms iconic domain names into leading web brands, where each brand has the opportunity to change its entire market segment. In addition to Christmas.com, web properties under management include HomeDecor.com, Villa.com, Massage.com, Importers.com and many more. Left of the Dot Media is located in Maple Ridge, British Columbia. More details about the company can be found online at http://www.LeftOfTheDot.com

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