(PRWEB UK) 23 November 2012
Mobile Marketing & Advertising 2013: Challenges and Opportunities states that drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, and introduction of new methods such as abbreviated dial codes. The report says that global share of mobile web traffic alone has increased from 3.8% to 10% from 2010 to 2012.
According to the 52 page report Mobile Internet usage is expected to overtake desktop usage as early as 2014. SMS remains the most common denominator among mobile marketing modalities with approximately 3B SMS enabled phones worldwide. Smartphone penetration of about 1B global users is a significantly gaining end-user target, especially as LTE is deployed allowing for increasingly more interactive, multimedia marketing/advertising solutions.
This new research focuses on the challenges and opportunities within mobile marketing and advertising in 2013 and beyond. The report includes a vendor assessment, solution analysis, and prospects for various mobile marketing and advertising modalities.
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