AIM's Innovative Presentation Educates Human Resources Professionals About the Power of Competitive Intelligence

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Allis Information Management (AIM) is helping human resources professionals understand the power of competitive intelligence through education, training, and consulting. AIM's recent presentation on November 14, 2012 to VSHRM represents only one way AIM is working to increase visibility and understanding of the competitive intelligence profession.

AIM is keenly aware of just how vulnerable HR can be. We use opportunities like VSHRM to help educate people to the significance of competitive intelligence and the threat it can pose to their organizations.

AIM’s Vice President Sandra Warner and Director of Business Intelligence Matthew O’Connor recently presented to the Valley Society for Human Resources Management (VSHRM) on how human resources (HR) departments can be unknowing targets of competitive intelligence experts. The November 14, 2012 presentation was attended by over 60 regional HR leaders.

HR departments represent prime targets because of their strategic insight and well-developed network of key influencers and thought leaders throughout all levels of an organization.

AIM’s presentation focused on educating HR professionals, from managers to executives, on the basic techniques involved in competitive intelligence, including its definition, processes, ethical guidelines, and collection techniques.

Matthew O’Connor of AIM said, “Employees at organizations are sometimes completely unaware of competitive intelligence as a discipline, so helping them understand its fundamentals and strategic value is critical to the profession’s growth and development.”

Through an approach focused on HR-related case studies, O’Connor and Warner discussed practical examples of how CI professionals use social media tools like LinkedIn, Glass Door, and Facebook to discover valuable information about the competition. They also showed examples of how an analysis of employment postings can be assembled into strategic insight through the posting details, frequency, requirements and geographies.

In addition, Warner and O’Connor demonstrated what unethical/illegal CI is through an innovative role-playing exercise between an unethical researcher and an unsuspecting HR manager. The exercise highlighted how some companies will use any tactic to obtain information. The goal of the exercise was to inform the HR industry that not all companies have the same ethical standards as AIM, and organizations should be vigilant in protecting their information.

Speaking of the presentation, Warner said: “As a certified HR professional, I am keenly aware of just how vulnerable HR can be. At AIM we use opportunities like VSHRM to help educate people to the significance of competitive intelligence and the threat it can pose to their organizations.”

For more information on this presentation and other AIM services, please contact Matthew O’Connor, Director of Business Intelligence at AIM: 989-835-5811.

AIM provides customized strategic intelligence research and analysis on a global scale. We are a highly respected and leading intelligence firm with a broad range of experience in both business intelligence and media/issues research. For over 30 years, our ability to collect, synthesize, analyze, and communicate critical information has helped clients anticipate threats, capitalize on opportunities, and most importantly, make informed and accurate decisions. For more information, please visit

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Matthew O'Connor, Allis Information Management (AIM)

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