eMarketer, "...The popularity of social sharing has helped some messages circulate far beyond their initial audience." An E-Newsletter coupled with a discount inside, according to Emailvision's research, received the most shares of any other.
Austin, TX (PRWEB) November 19, 2012
Currently social media is becoming the way to make sure customers see a brand, product and hear the latest news. With so much advertisement cluttering email, using Facebook and Twitter to promote an e-newsletter will help to make sure the newsletter or advertisement is seen by the biggest audience possible. According to eMarketer, "...The popularity of social sharing has helped some messages circulate far beyond their initial audience." An E-Newsletter coupled with a discount inside, according to Emailvision's research, received the most shares of any other type of E-Newsletter, including incentives for sharing and humorous content. The best way to get a consumer to read about the company is to offer them a reason.
Another reason why consumers will want to share the newsletter, other than the discount or promotion, is if it is simplistic and saying something relevant. It's important to make sure the newsletter is always filled with exciting news or information. If the purpose of the newsletter is just to remind customers of the company and is filled with unexciting information, the customer will not want to share it. A bad newsletter could also lead to the development of a negative view of the company. When the brand is ready to start sending out a newsletter, it's crucial to make sure to update all social media pages and include them in emails, newsletter and on every page of the website.
Both Facebook and Twitter have links to get involved and advertise directly with them for a fee. Twitter even has a page of case studies from users that have benefited from using Twitter's advertisement promotions. These case studies include an array of businesses such as Airbnb, American Red Cross, GNC, etc.
If advertisement money isn't in the budget, here is how to promote an E-Newsletter for FREE:
1. One should make sure to post a webpage copy of the newsletter on the company's Facebook, so that customers who are already fans of the Facebook page can easily share the newsletter.
2. It's a good idea to try to include a discount or promotion within the newsletter so it's is more appealing to share.
3. It's necessary to always make sure the newsletter includes a link to the company's Facebook page so that customer's can go and like the page.
4. Finally, one should tweet a few times throughout the day a link of the newsletter to heighten exposure.
At the end of the day, sharing information about a company on social media sites is better than not sharing any information. It may seem excessive at first compared to the old way of just emailing out a newsletter, but the exposure it will bring to the business will be beneficial. By combining and utilizing all aspects of marketing, a company has a larger chance of reaching potential clients, growing their brand and ergo increasing profits.
Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (Studybreaks.com)