"With Reesio, our top focus is creating such a delightful customer experience, that customers can't imagine going back to the old way of doing things."
San Francisco, CA (PRWEB) November 28, 2012
Real estate transaction management systems have historically been clunky software packages with poor design and user experiences. A new startup in San Francisco is looking to change all of that.
Reesio is announcing today the launch of its new system for helping real estate agents manage all of their transactions and deal flow more effectively. Their product goes beyond the traditional document sharing and e-signatures that have existed so far with other technologies by allowing agents and clients to easily manage property showings, offers, messages, and document storage all in one place. Third parties, such as appraisers and loan agents, can also get in on the action as well.
The way it works is simple. Agents can easily create a new transaction within Reesio in a matter of minutes, invite their clients and other parties into the transaction, and then manage every aspect of that transaction within their cloud-based Reesio dashboard. All of this takes place within a state-of-the-art design that rivals any top Web 3.0 technology company. The product is targeted at both Listing Agents and Buyer's Agents because both types of agents have transactions that they need to manage with their clients and third parties.
According to the Co-Founder and CEO of Reesio, Mark Thomas, there are three main differences between Reesio and existing transaction management systems out there:
1. Reesio packages other aspects of the real estate transaction process such as offers, property showings, etc. directly into the flow. Other systems just focus on documents, e-signing, and electronic sharing (which Reesio does as well). "Many other technologies forget that there is a lot more to a real estate transaction than just automating paperwork," says Thomas. "We want to go beyond the paperwork and e-signing and create a complete end-to-end experience for all users."
2. The second difference is how Reesio is building out a "smart" system that automatically alerts parties as to what they need to do next based on prior actions that they or other parties have taken. For example, based on the number of contingency days that are put into an offer, the Buyer will automatically be alerted a couple of days prior to the expiration date that they need to remove contingencies. "This means agents don't have to spend time nagging their clients to perform a certain task, which frees agents up to spend time doing more important things."
3. The third, and probably most important difference between Reesio and its competition, is the design and user interaction experience that Reesio creates. Thomas says, "In talking to numerous real estate agents and studying other products, it became painfully clear that agents were most frustrated by the confusing user experiences and stale design of other technologies. With Reesio, our top focus is creating such a delightful customer experience, that customers can't imagine going back to the old way of doing things." This is evident by such features as the Yammer style activity feed that shows cleanly and clearly what actions have recently been performed and by whom.
One of Reesio's missions with its new product is to provide complete transparency into the process for all parties involved, including clients. Thomas discusses this by saying, "A frustration that we found from buyers and sellers is not knowing what happens next in the process, or what the status of certain things is (like a pending offer). With Reesio, everyone has complete transparency into the entire process and knows exactly where things stand." This is good for agents as well, because much like the smart system being built, it frees agents up from not having to spend time giving status updates to their clients all the time, or feeling like they didn't answer a question fast enough for a particular client. "Again, it allows the agent to spend more time on more ROI focused activities instead of holding their clients' hands for every little task," says Thomas.
The pricing for Reesio is a reasonable $49/month or $495/year (the agent can choose which package to buy), and an agent's first transaction with Reesio is free so that they can test-drive the product to see if it's right for him/her. In addition, Reesio is always free for agents that get invited into another agent's transaction -- agents only pay once they actually create their own second transaction. Thomas compares the $49/month as being a cheaper alternative to other products that agents currently have to pay for to manage their transactions, "Most agents we talked to use a combination of four to six different technologies and other services that they pay for to manage their transactions, which on average can cost anywhere from $100-$300 per month. With Reesio, agents can ditch their multitude of technology subscriptions, and just subscribe to Reesio. That way, not only are agents saving time by combining everything all in one place, but they're also saving money when compared to subscribing to multiple technologies that cost more.
Reesio is available in all 50 states, and is headquartered in San Francisco, California.