Taking Playground Conversations Online; SkinnyScoop Platform Launch Gives Women a Voice to Share Individual Expertise

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New Social Recommendation Platform enables women to cut through the clutter and feel informed about the latest apps, books, parenting products and other essentials that affect their everyday lives

Unleash your 'inner Oprah'

Pinterest is my fantasy, SkinnyScoop is my reality.

SkinnyScoop (http://www.skinnyscoop.com) announced today the general availability of its social curation and discovery platform that empowers women to unleash their ‘inner Oprah’ and share recommendations of what they know and love. Going beyond the inspirational, SkinnyScoop’s platform uses structured data to connect hundreds of thousands of women and their shared interests, fueling meaningful recommendations and identifying what is trending, most useful and popular. SkinnyScoop provides immediate value in the real world by taking the offline conversations that happen between women everywhere, every day, and moving them online – making them social, collaborative, and most importantly, actionable.

Unlike sites such as Pinterest and Polyvore that let people curate images of outfits they dream of owning, recipes they’d love to make or quotes that inspire them, SkinnyScoop was founded by-women, for-women to give them a platform to share practical recommendations like tried-and-true parenting gear, books they couldn’t put down or effective beauty products. This new and unique platform allows women to see what women like them are downloading, reading and buying.

“We designed SkinnyScoop to help women cut through the clutter and make more confident informed decisions and purchases. After all, women make 85 percent of all purchase decisions largely based on their friends’ recommendations. There is nothing else like this available to women today,” said Eden Godsoe, CEO and Co-Founder of SkinnyScoop.

SkinnyScoop recommendations already live-and-breathe on both SkinnyScoop.com as well as a network of more than 500 blogs, content sites and e-commerce destinations. Any SkinnyScoop list can be embedded onto a personal blog or corporate website. Bloggers from well know-sites such as BabyCenter, Babble and The Huffington Post, as well as individual bloggers with a significant following are utilizing SkinnyScoop’s functionality to post their own or other influencers’ lists and drive traffic to their sites as well as increase engagement with readers.

“As we began to conceptualize SkinnyScoop, every woman we spoke with could point to a woman within their social circle who always seemed to be ‘in the know’,” explains Godsoe. “This is the person who typically finds the best toys, books and online deals and knows how to navigate the system so to speak. She is the early adopter of gadgets and when she shares her favorite apps with friends they subsequently download and love them as well. SkinnyScoop takes the playground conversations that happen every day between women, and moves them online bringing value to both the tastemakers and the women they influence. Our platform is about giving women a voice and the ability to express themselves.”

“The information I found on SkinnyScoop was incredibly timesaving and provided immediate value. While Pinterest is my fantasy, SkinnyScoop is my reality. Following women on SkinnyScoop is like getting a sneak peek into my friends’ homes, pantries, bookshelves, iPhones and parenting approaches all at the same time,” said Mandy Moore from Toronto. “I was particularly impressed when I needed to find apps to help my daughter with reading – they had a list for that!”

Anyone interested in joining SkinnyScoop can log on to http://www.skinnyscoop.com and begin following and creating lists within minutes. SkinnyScoop has raised nearly $1 million in seed financing from a decorated list of entrepreneurs and investors including: Melinda Rogers, Founder, Rogers Venture Partners; Hollie Moore Haynes, Managing Director, Silver Lake; Victor Parker, Managing Director, Spectrum; and Gordon Rubenstein, Founder and Managing Director of Pacific Partners.

About SkinnyScoop.com
SkinnyScoop is a social curation and discovery platform that enables women to cut through the clutter and feel informed on the latest apps, books, parenting products and many things affecting their everyday lives. Every woman has expertise to share; SkinnyScoop takes the offline conversations between women that happen everywhere, every day, and moves them online – making them social, collaborative, and most importantly, actionable. SkinnyScoop is headquartered in the beautiful San Francisco Bay Area. SkinnyScoop has Angel funding from notable investors, including partners from leading venture capital and private equity firms as well seasoned entrepreneurs and business leaders.

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Kimberly Angell
Wish Public Relations
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