Seattle, WA (PRWEB) November 19, 2012
Data from Decide.com over the last two years reveals that Black Friday is not the best time to purchase most items. Nine of the 11 major consumer product categories averaged a lower price leading up to Black Friday, the week after Black Friday or the week before the Christmas holiday. Overall, shoppers save a substantial amount of money on popular products by skipping Black Friday and Cyber Monday.
Decide found that before Black Friday is the best time to buy espresso machines, vacuums, cameras, and TVs, hot toys, luxury/ high quality staple items.
On Black Friday, consumers will see plenty of lesser known and lower quality TVs offered as doorbusters, but few major brands go on sale. If a major brand is on sale, shoppers can count on extremely limited quantity.
Items to Avoid on Black Friday-- Buy Now For the Best Price
What to Buy After Black Friday
Mid-December is the best time to buy popular blenders, juicers, microwaves, and laptops.
Is anything a good deal on Black Friday or Cyber Monday? Yes, there are some deals.
Black Friday is a good day to go shopping for a select number of products including home fitness equipment, some small kitchen appliances, videogames and videogame consoles. Apple had a $50 off Black Friday deal last year and this is one to watch for holiday 2012 in case they repeat the offer.
Decide tracked millions of price movements from dozens of the top retailers—including Amazon, Best Buy, Sears, Walmart and more-- during the 2010 and 2011 holiday shopping season. Pricing periods were split into before Black Friday, Black Friday, the week after Black Friday, two weeks after Black Friday, mid-December, and the last week before December 25.
Tips for Consumers
-Stay in bed on Black Friday and skip the hype of CyberMonday.
-Buy online for the lowest prices, up to 44 percent lower on popular items.
-Check price predictions (Decide.com shows you the future price of a product up to two weeks in the future). If prices are predicted to drop by a meaningful amount, set an alert on them to catch the price drop.
-Don’t go in blind looking for deals. Have the knowledge or a smart phone app that can help before making the purchase so you can quickly see if the advertised deal is a real savings or just an advertisement.
-Think about negotiating in-store. Forty-eight percent of retailers will match or beat a lower price online.
Consumers can view the full suite of pricing history and pricing predictions on holiday products by becoming a Decide member for $30 per year.
Decide is a team of technologists committed to providing objective, data-driven shopping advice. Decide’s technology helps consumers find the highest rated products and predicts the best time to buy. Since launch in June 2011, Decide's price predictions have been 77 percent accurate and have helped uncover $127 Million in savings through “buy” or “wait” price predictions for customers over the past year.
The company was co-founded by Internet search pioneer Prof. Oren Etzioni, founder of Farecast, the travel price predictor, and Netbot, the web's first comparison-shopping engine. The Seattle-based company has raised $8.5M in venture capital from Madrona Venture Group, Maveron and angel investors.
Decide.com contact: Shauna Causey, firstname.lastname@example.org 206.612.7122