GBK Celebrates the 2012 American Music Awards with a Musical Gift Lounge for a Cause – 100% Event Proceeds Donated to Hurricane Sandy Relief Efforts

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Some of the celebrity attendees included: Sean Kingston, Aubrey O’Day, Tiny (T.I. & Tiny), Sheila E., BooBoo Stewart and Toni Trucks (Twilight), Backstreet Boys, Carly Steel (AMA’s Red Carpet Host), Jamar Rogers and Chris Mann (The Voice), Johnny Gill and many more.

GBK, the luxury lifestyle gift lounge and special events company, honored the 2012 American Music Award Nominees and Presenters with their annual GBK Gift Lounge at the Andaz West Hollywood. Guests were greeted with the sounds of an eclectic mix of musicians including: Stazz, Standley, Angelyna Martinez, Branches, Deqn Sue, DJ eTunes, J-Dub, Pullman Standard, Mike Burke and 10-year-old DJ BABYCHINO, the world’s youngest DJ. There wasn’t a dull moment with these talented musicians entertaining the guests, but the highlight of the performances included a special impromptu song from stars of The Voice - Jamar Rogers and Chris Mann.

GBK’s blend of entertainment, celebrity marketing and charity fundraising consistently sets new standards for the industry and this event was no different. With the help of participating sponsors and generous celebrity guests, 100% of the event proceeds went towards supporting the American Red Cross and Hurricane Sandy relief efforts. In addition to the monetary donation, another great charity, A Rose of Thanks, created a special greeting card for guests to personalize and send to the survivors of Hurricane Sandy.

As always, an array of trend-setting products and fabulous gifts were featured including: jewelry and genuine Louisiana Alligator and Cowhide Dog Collars from Barbara Conner Jewelry dba Swamp Dogs of LA; handcrafted gifts from The Artisan Group; Sandra Mardini Jewelry Designs; hand-crafted Italian leather bags from Moni Moni; Fly Watches; high-end Rock’n’Roll Couture from SYC FUK, a selection of fashion-forward footwear from iiJin; RevitaLash; jewelry and gift certificates from Social Butterflies LA; gifts from Freedom Quit Smoking System – America’s Nicotine Free & Natural Way to Quit!; SureThik Hair Thickening Products; skin care from Oxis International, Inc.; and gifts from other luxury health and beauty sponsors including GCBX & NEXTRIM, providing clinically proven weight loss supplements; 2 months supply of multivitamins from alternaVites Kids; and nail care products and mini-manicures from Cindi Nails – noted as one of the celebrity-favorite gifts of the event.

Other indulgent gifts included a 5-night, all-inclusive stay at Hard Rock Cancun, Punta Cana or Puerto Vallarta compliments of Hard Rock (Caribbean); pure soy wax candles in four fragrances from Harvest Glow; artisan chocolates from DeBrand Fine Chocolates; gift certificates from, the Rolls Royce of scrapbooks for anyone in the media spotlight; sweet treats from Royal Red Velvet Cupcakes; and an interactive music product from Beamz Interactive that enables anyone to experience making music by touching laser beams and playing light.

Before guests left for the day, they stopped by the Action Flipbooks station to make their own custom animated video flipbooks to take home – not only a crowd pleaser, but the perfect touch to this celebratory event.


The American Red Cross: The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. GBK Productions will be donating 100% of this event's profits to American Red Cross.

A Rose of Thanks is a non profit that supports our troops through personalized greeting cards. We created a card to send victims of Hurricane Sandy and have sent over 100 cards from students in Charlotte, NC!

GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to

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Carla Domen
GBK Productions
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