We’re the first company in the entire world to develop this powdered version of the tea and offer it for sale to consumers.
Rotherham, South Yorkshire (PRWEB UK) 21 November 2012
Vitalife, a Rotherham-based specialist tea company, is the first company in the World to develop and sell a powdered version of the popular, energising, South American tea ‘Yerba Mate’.
‘It’s pretty exciting," explained Managing Director Gavin Edley. "We’re the first company in the entire World to develop this powdered version of the tea and offer it for sale to consumers."
"Yerba Mate has been around since the 16th Century, and with other teas being available in powdered form - like our popular matcha green tea - I was really surprised to find that nobody had tried to create a powdered version of Yerba before," said Edley.
Vitalife have been selling their matcha green tea online and through health stores, including Holland and Barrett, for over two years, and expect their powdered Yerba Mate to become just as popular.
"The idea behind a powdered version of the tea is that even more of the well-known energising effects of Yerba will be felt," claims Edley. "Given the fact that the drinker will actually be consuming the leaves themselves, rather than just the steeped water as with traditionally-brewed Yerba."
The positive effects of Yerba Mate are well-documented and researched, and Vitalife expect to conduct further studies on the tea to show how drinking it in its powdered form further enhances these positive effects.
Powdered Yerba Mate from Vitalife forms part of a ‘limited edition’ range of ‘matcha’ powdered teas that they recently launched on their website http://www.vitalifeteas.com.
Another ‘Limited Edition’ matcha, launched alongside their Yerba Mate matcha, is called ‘Kenya Ivory’ matcha - made from white tea sourced from high-altitude farms in Kenya. This tea is said to contain more antioxidants than their standard matcha green tea range.
"Studies on the nutritional values of Kenya Ivory matcha have shown that it contains a slightly higher antioxidant content to its green counterpart," explains Edley. "But mixability isn’t as great, and flavour is not as smooth as our matcha green tea - so this is definitely one for the health fanatics, and not so much for those that drink matcha for pleasure’.
Both of these teas are available online now, with more ‘Limited Edition’ matcha teas to follow.