After Triumphant Latin Grammys, Juanes and Juan Luis Guerra Set Sights On Benefit Performance Nov. 24th at Barclays Center

Artists to Donate 100% of Event Proceeds to the American Red Cross to Assist Families Impacted by Superstorm Sandy; Univision Communications, Telemundo 47 and SBS Join Efforts as Media Partners

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Brooklyn, NY (PRWEB) November 19, 2012

Following their hugely successful evening at the 13th Annual Latin Grammys last Thursday, international pop icons Juanes and Juan Luis Guerra have now set their sights to assist families impacted by Superstorm Sandy. In partnership with Barclays Center and producer Cardenas Marketing Network (CMN), Juanes and Juan Luis Guerra, who took home Latin Grammys for Best Album and Best Long Video, Juanes MTV Unplugged and Best Producer, Juanes MTV Unplugged, respectively, are set to donate all proceeds from their upcoming Nov. 24th concert at Barclays Center to the American Red Cross to assist families impacted by the storm. Univision Communications Inc, the leading media company serving Hispanic America with its New York area TV and radio stations – WXTV Univision 41, WFUT TeleFutura 68, WFTY TeleFutura 67, WXNY (96.3FM), WADO (1280 AM) and WQBU (the new Mami 92.7FM), as well as Univision Network; Telemundo 47, one of the area's most important media outlets for the fast growing Hispanic community of New York; and Spanish Broadcasting System, Inc. (SBS), New York stations WSKQ-FM “Mega 97.9FM” and WPAT-FM “93.1FM La Variedad de NY!” have joined efforts as media partners of the event.

“We’ve both been blessed to have had extraordinary support throughout our careers from fans in the New York area and across the Caribbean. With so many people from these regions now facing immense hardships, we want to show our deep appreciation by utilizing our music to both raise spirits and more importantly, raise much-needed funds to help them through these times of great need.”
– Juanes & Juan Luis Guerra

The highly anticipated concert at Barclays Center, produced by CMN, will mark the first-ever Latin show at the new, state-of-the-art facility. Tickets to the concert can be purchased via http://www.ticketmaster.com or by calling 1-800-745-3000.

“Superstorm Sandy has devastated the lives of many people and we are eager to work with the Red Cross,” said Henry Cardenas, Chief Executive Officer/President of CMN and Co-founder of the Maestro Cares Foundation “We invite music goers and the community to support this cause and provide comfort to those who have lost so much.”

In response to Superstorm Sandy and the following Nor’easter, the American Red Cross is on the ground distributing relief supplies such as food, shelter, and comfort across all five New York boroughs and New Jersey. Red Cross client casework teams are meeting with individuals and families in shelters to help identify additional resources to help in their recovery process. To aid faster access to food, shelter and relief supplies, the Red Cross’s digital volunteers are playing a major role tweeting and updating the Disaster Online Newsroom with fixed feeding and bulk distribution sites.

“Coming to the aid of our local communities be it with information or relief is what companies should do – and it is who we are,” said Jose Valle, president, Univision Radio. “We salute Juan Luis Guerra and Juanes for helping raise much needed funds through this benefit concert in Brooklyn. That is why we are leveraging all of our assets, including TV, radio and digital, to support their efforts - because we know that working together we will have a greater impact on our community.”

To date, more than 9,000 Red Cross workers have been deployed from all 50 states to operations from North Carolina to Rhode Island, with the majority still in Greater New York and throughout New Jersey. 90% of these workers are volunteers.

“As the local Telemundo station in New York, it is our duty to support our community and help our viewers get through this rough time,” said Carlos Sanchez, President/General Manager of Telemundo 47. “Through our local news and shows we've felt the devastation and hunger of the victims, so we are extremely grateful to Juan Luis Guerra and Juanes for creating such an opportunity to donate to the American Red Cross and give back.”

Other donors have also stepped up. Goya, the presenting sponsor of the show, has donated 300,000 pounds of products and 25,000 meals to victims, while the Department of Tourism of the Dominican Republic, an inviting sponsor, is also providing support to those affected by Sandy. Artist sponsors MetroPCS and ZTE are set to donate ZTE Anthem 4G handsets and service to Sandy Relief efforts throughout the affected areas.

Eric Garcia, VP of Sales of SBS New York stated, “We encourage our listeners and viewers in the United States to help out with this extraordinary concert with Juanes and Juan Luis Guerra in New York City, in support for the thousands of people affected by Superstorm Sandy.”

To donate directly to the American Red Cross/Sandy relief efforts, visit http://www.redcross.org or call 1-800-RED-CROSS (1-800-733-2767).

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.

ABOUT THE ARTISTS

JUAN LUIS GUERRA
Juan Luis Guerra and his band, 4:40, have sold over 30 million records and won numerous awards including 13 Latin Grammy Awards, two Grammy Awards, and two Latin Billboard Music Awards. He is one of the most internationally recognized Latin artists in the modern era. Guerra blends the perfect mix of merengue, bolero and Afro-pop/Latin fusion, resulting in universal hits such as "Ojalá Que Llueva Café" ("Wish It Would Rain Coffee"), “Bilirubina” and “El Costo de la Vida” (“The Price of Life”). A remix of his hit “La Llave de Mi Corazon” (“Medicine for My Soul”), with Taboo from The Black Eyed Peas, is a testament to his ability to fuse genres. A devout humanitarian, he established The Juan Luis Guerra Foundation in an effort to help children with disabilities and in need. He has supported the World Pediatric Project and has performed in benefit concerts including one for the Haiti earthquake victims. Guerra received Billboard’s Spirit of Hope Award in 2005, was named the 2007 Latin Recording Academy’s Person of the Year and was designated the UNESCO Artist for Peace in 2008, lending his support to UNESCO’s action for youth violence prevention.

JUANES
With six solo albums to his credit and multi-platinum sales of over 15 million copies, Juanes is the world’s leading all-Spanish language rock artist - Both a GRAMMY and 19-time LATIN GRAMMY winner with eight #1 singles on Billboard’s “Hot Latin Songs” chart. His most recent album, “JUANES MTV Unplugged” was released on May 29th of this year and quickly debuted at #1 on Billboard’s “Top Latin Albums” chart and in 18 countries throughout Latin America. Juanes is also frequently recognized as one of the Spanish-speaking world’s leading social media voices with an online following of over 10 Million fans. The Colombian superstar’s dedication as a global activist also extends far beyond his passionate lyrics and is seen in his wide ranging charitable work for his own Mi Sangre Foundation and as a co-founder of the "Paz sin Fronteras" (Peace Without Borders) organization - which utilizes music to unite populaces regardless of political or geographic divides and advocate that all people are entitled to the basic human right of peace.

About CMN
Founded in 2003 by Henry Cardenas, Cardenas Marketing Network (CMN) is an independently owned, multicultural event marketing and sponsorship agency that creates brand impact through award-winning campaigns featuring music tours, sporting events and other interactive experiences that captivate target consumers across the nation. In 2011, CMN produced more than 2,500 live events for clients such as Wrigley, Anheuser-Busch, McCormick, H&R Block, General Motors and Goya, among others. With offices in Chicago, Los Angeles, Miami and New York, and a dynamic, results-driven team, CMN applies strategic thinking and flawless execution to deliver value for clients anywhere in the country.

About Barclays Center
Barclays Center, which opened on September 28, 2012, is a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM (http://www.aecom.com/architecture) and SHoP Architects (http://www.shoparc.com), Barclays Center has one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center is hosting an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, the Brooklyn Nets and soon the New York Islanders. In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include American Honda Motor Co., Inc., American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, GEICO, MetroPCS, Stolichnaya, and Ticketmaster. Located atop one of the largest transportation hubs in New York City, Barclays Center is accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines. For more information on Barclays Center, please visit http://www.barclayscenter.com.

Contacts:
For Juanes: John Reilly, Rogers & Cowan – 212.878.5076 / jreilly(at)rogersandcowan.com
For Juan Luis Guerra: Nanette Lamboy – 787.525.2877 / nanettelamboy(at)aol.com
For CMN: Diana Lopez – 312.731.8136 / dlopez(at)cmnevents.com
For Barclays Center: Barry Baum – 718.942.9533 / bbaum(at)brooklynnets.com
or Mandy Gutmann – 718.942.9587 / mgutmann(at)brooklynnets.com


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