ROKK Has Today Announced that it is to Maintain European Construction into 2013 to Ensure Highest Levels of Longevity, Return on Investment and Quality

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ROKK Processing, the award winning manufacturer of high-end ice cream manufacturing machinery, has insisted that the super-premium ice cream that the market craves from small to medium sized producers can only be achieved if every element in the entire manufacturing process is of an equally high standard; from the ingredients to the machinery used right through to the final stages of packaging and distribution, and as such, takes great pride in the construction of its machines, ensuring each provides longevity, return on investment and, a quality end product.

ROKK Processing

a consequence of doing this (buying cheap machinery), quality, and therefore longevity, is often sacrificed alongside the ability to create a truly premium ice cream.

ROKK Processing, the award winning manufacturer of high-end ice cream manufacturing machinery, has insisted that the super-premium ice cream that the market craves from small to medium sized producers can only be achieved if every element in the entire manufacturing process is of an equally high standard; from the ingredients to the machinery used right through to the final stages of packaging and distribution, and as such, takes great pride in the construction of its machines, ensuring each provides longevity, return on investment and, a quality end product.

To enable it to bring its own elements of quality into the processing table and allow manufacturers to meet consumer demand to the best of their ability, ROKK Processing only uses only uses the very finest components available and has each and every one of its machines expertly assembled, by hand, in the UK and Europe.

Phil Darvell, managing director of ROKK Processing, commented: “Although we’re told there’s light at the end of recessional tunnel, the lure for saving money and getting machines manufactured in countries where parts and labour is much cheaper has proven too much for some. It’s an understandable reaction to an unsteady economy but as a consequence of doing this, quality, and therefore longevity, is sacrificed alongside the ability to create a truly premium ice cream.

“Despite the monetary appeal, ROKK has stuck by what it believes in and kept the construction of its machines European. It’s how we’ve always worked and how we’ve consistently achieved our goal of providing machines that are, as our slogan says, ‘Simple’, ‘Solid’, and ‘Dependable’”.

Every manufacturer has its niche and place within their particular marketplace and produce products to suit the direct requirements of those who buy them, be it third party buyers, distributors or direct customers. As a result, every industry’s products can be broken down and positioned in three fairly broad classes: upper, middle and lower.

  •     Lower – Cheap initial outlay. Poor quality construction and materials used throughout. Machines generally have a short and often troublesome lifespan. End product will be a reflection of the machinery.
  •     Middle – Higher quality materials and components used. Many will come with a more comprehensive warranty, while offering higher longevity and a better quality of ice cream.
  •     Upper – Market leading in every sense of the word. The best components are used throughout providing unrivalled reliability and, undoubtedly the best end product.

“As you’d expect, prices differ heavily between ‘classes’ and this is accurately reflected in the build quality of the machines - it is literally a case of ‘you get what you pay for’, continued Phil, “The settling but still unstable economy has forced certain manufacturers to cut corners and use cheaper materials and construction techniques in an attempt to increase, or maintain, profit margins. However, in all reality it’s a short lived plan that creates a damaging false economy. Cheap machines generally don’t bear well against the tests and rigors of time and, with the money that’s inevitably going to have to be spent fixing it, and then dare I say it, replacing it, a more expensive, well-built machine would work out cheaper in the long-run – it would also produce a better end-product.

“It’s of course the machines that handle and treat the ingredients that go towards making the ice cream – the basis of the business. If they’re handled poorly at any stage; from the time the solution passes through the continuous freezer to when it is packaged, then the quality of the final product is going to lessen. In turn, reputations can follow suit and lessen themselves and in the worst case scenario, this can lead to dwindling sales and the breakdown of the business. It’s obviously a lot more complicated than just that but, without machines there wouldn’t be a business, so why risk putting it in harm’s way?”

ROKK Processing was established in 2007 to provide the market with a new standard of machinery that would be effortless to operate, create a premium end product and last longer than any other machine on the market. The only thing that has changed since then is the extent of the range of machinery on offer, nothing else.

For more information about ROKK Processing or its range of machinery, including its best selling and renowned RFE continuous ice cream freezer series, please visit http://www.rokk-processing.com or call + (0)1455 220 179.

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Ben Leuty
ROKK Processing
01455 220179
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