ALERTID Helps Families Keep Their Kids Safe on the Busiest Shopping Day of the Year, Black Friday

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AlertID helps protect families with Black Friday shopping safety tips developed by The National Crime Prevention Council, and its symbol of safety, McGruff the Crime Dog®.

By keeping these Black Friday safety tips in mind, everyone can help ensure a safe shopping experience.
Keli Wilson, Founder, AlertID

Black Friday, the day after Thanksgiving, is the most anticipated shopping day of the year. It is also one of the most anticipated days of the year for thieves and predators.

AlertID helps protect families with Black Friday shopping safety tips developed by The National Crime Prevention Council, and its symbol of safety, McGruff the Crime Dog®.

1. If you are shopping with children, make a plan in case you get separated. Select a central meeting place and make sure they know they can ask mall personnel or store security employees if they need help. Use AlertID’s My Family Wallet™ to keep up-to-date photos and accurate descriptions of each child electronically with AlertID’s My Family Wallet™. Should they go missing, this information can be sent quickly to law enforcement when every moment counts. Also, use AlertID’s Secure Social Network to create groups with family members so that you can quickly send alerts to all of them at once if an issue arises.

2. Do not buy more than you can carry. Have your keys in hand when approaching your vehicle. Check the back seat and around the car before getting in, and do not leave packages visible in your car windows. Lock them in the trunk or, if possible, take them directly home.

3. Be informed about your surroundings and plan ahead by taking a friend with you or ask a store employee to help you carry your packages to the car. Use AlertID’s free mobile app to receive alerts about registered sex offenders living and working in the vicinity of your shopping venues.

4. Consider alternate options to pay for your merchandise, such as onetime or multiuse disposable credit cards or money orders, at online stores and auction sites. Wait until asked before taking out your credit card or checkbook. An enterprising thief would love to shoulder surf to get your account information.

5. Deter pickpockets. Carry your purse close to your body or your wallet inside a coat or front trouser pocket.

6. Tell a security guard or store employee if you see an unattended bag or package. The same applies if you are using mass transit. You can also take a picture with AlertID’s free mobile application to report the incident to law enforcement.

“Shopping on Black Friday is one of the most highly anticipated activities of the year for many families,” said Keli Wilson, mom of three and founder of AlertID. “By keeping these tips in mind, everyone can help ensure not only a fun shopping experience, but also a safe one.”

To sign up for a free account, or for more information, go to For more helpful safety tips go to

AlertID is the established leader in making the country's public safety information universally accessible, helping people protect their families and communities. Alerts are provided by trusted sources including public safety agencies, local law enforcement, schools, neighborhood groups, neighbors, family members and friends. This first-of-its-kind, fast-growing network is the leader in helping people protect their families and communities throughout the United States and is poised to evolve into the world’s go-to public safety and security resource.

AlertID has proven to help reduce crime, using secure and proven technology to create two-way communication between citizens and Federal, state and local authorities to provide immediate information on crime, terrorism, natural disasters or severe weather that can threaten the safety of families and communities. Thanks to AlertID, two-thirds of the United States population (more than 200 million residents) can receive sex offender alerts from State Sex Offender Databases. Sex offender alerts are currently available to residents in Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Kentucky, Maryland, Massachusetts, Missouri, Nevada, New Jersey, New York, North Carolina, Oklahoma, Pennsylvania, Tennessee and Texas. In addition, the AlertID Secure Social Network provides everyone concerned about the safety of communicating on social networks a safe and easy way to share important information quickly. In many communities, AlertID has partnered with law enforcement agencies to deliver local crime data (CAD) to members. Recent partnerships include the National Crime Prevention Council (NCPC), Alameda County (Calif.) Sheriff’s Office, the Las Vegas Metropolitan Police Department, The Nevada Department of Public Safety, Amber Alert and various counter terrorism centers, among many others.

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