The Coupon Industry is Changing to Focus on Reward and Loyalty Cards

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As more people embrace couponing, the industry looks to make it easier for their customers.

Tropical Teal Card Cubby

Card Cubby is a stylish, stand up wallet with an alphabetized, mini-filing system to organize reward cards, loyalty cards and gift cards to help women save money!

As these programs continue to grow, it is up to the consumer to make the most of their savings by keeping track of their reward and loyalty cards.

As the recession recovery lags, consumers are continuing with their love affair of couponing, but the industry is changing. Couponing was thought to be solely for families on a tight budget, but a study shows those with college degrees and households earning over $100,000 a year are 73 percent more likely to use coupons. Men have embraced the industry and have been cutting coupons since the start of the recession in 2007.

With these new demographics, businesses are looking for ways to help consumers save money. Grocery, department, retail and restaurants have been implementing more coupons and rewards programs for their customers.

Restaurants such as BJ’s and large supermarket networks like the Defense Commissary Agency (DeCA) have implemented new loyalty and coupon programs. BJ’s Restaurants attributes their Premier Rewards Program to be a large part of their third quarter revenue increase.

"We successfully rolled out our new BJ's Premier Rewards guest loyalty program and we are very encouraged with its initial performance,” said Jerry Deitchle, Chairman and CEO. “We are now approaching 300,000 enrolled participants in our program, with more signing up every day. Our loyalty program participants currently spend more per visit than our guests do on average, so we continue to have solid confidence in the longer-term sales building advantages of our program.”

DeCA believes the new Commissary Rewards Card will be an innovator in the couponing industry. It allows customers to select coupons online where they are stored on a specific account with a physical card attached. When the customer uses that card at the Commissary the coupons will automatically be matched to their product and savings will be deducted.

As these programs continue to grow, it is up to the consumer to make the most of their savings by keeping track of their reward and loyalty cards. More consumers are searching for card organizers that aren't bulky, or cumbersome. Many have turned to Card Cubby to hold their reward and loyalty cards. Card Cubby fits perfectly in a purse; makes finding reward and loyalty cards easier and more organized, so women can save even as the coupon industry changes.

About Card Cubby ®
Card Cubby® is a growing brand focused on helping women Save in Style™. It offers innovative solutions that are fashionable and designed with the busy woman in mind. Started in 2009, Wendy Krepak has turned Card Cubby as a million-dollar business, with multiple products aimed at helping women be organized and save money. The Cubby CarryAll is currently available at

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Meridith Tucker
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