Broker-Dealer J.W. Cole to Acquire Financial Advisers of America

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The combined firm will have over 400 advisors across continental US and Hawaii. J.W. Cole will maintain dual home offices, in Florida and California. J.W. Cole displays independent strategic M&A capability, rare among BDs of this size.

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Our business model revolves around a personal relationship with our advisors and their businesses

J.W. Cole Financial today announced plans to acquire San Diego based Financial Advisers of America. The strategic combination will establish a national footprint for J.W. Cole with over 400 independent advisors across the country. In addition, the firm will also maintain home offices in Tampa and San Diego, to better support their growing advisor base.

Both firms share common beliefs and values which serve as a key crux of the deal. The acquisition will provide a new regional advantage and greater economies of scale for J.W. Cole and their advisors. The acquisition demonstrates the ability of smaller-sized B-Ds to adapt to the increasingly challenging landscape for firms of this size. The transaction was not dependent on or inclusive of private equity or venture capital, rather a union of two like-minded firms focused on serving the needs of their independent advisors over the interests of shareholders.

“Our business model revolves around a personal relationship with our advisors and their businesses,” says John Carlson, founding principal at J.W. Cole. “While we have enjoyed great success, growth has always been secondary to maintaining a culture of individualized support and attention for our advisors. When you have an opportunity to simultaneously achieve both of those objectives, however, you need to pull the trigger."

R.J. Wood, founding principal at J.W. Cole, comments, “While this transaction will enable J.W. Cole to add scale and resources, the most compelling factor that attracted us to pursue this opportunity was the culture and people that FAA has associated with its firm. J.W. Cole is very aware of how dependent we are on our advisors and that we succeed when they succeed. FAA shares this culture and J.W. Cole advisors have welcomed the news of this transaction because they realize an increase in our financial and regional strength makes us all better partners.”

“FAA has known the principals at J.W. Cole for some time, and in a sense they have been our East Coast mirror image in terms of corporate values and culture” said Jodi Johnston, CEO at FAA. “The value of our organization could not be realized if we had chosen to partner with a mega-firm or private equity rollup option, because our rep segment of the marketplace wants to feel relevant, a part of the partnership, and not just a number to be packaged and sold."

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About J.W. Cole Financial

J.W. Cole Financial is an independent broker-dealer located in Tampa, FL serving advisors located throughout the United States. The firm’s main objective is to assist advisors in building great businesses through personalized consultation and customized support. Independently owned and without ties to a parent company or proprietary products, J.W. Cole and its advisors successfully and ethically serve their clients’ financial needs through an open product platform that provides objectivity and autonomy. J.W. Cole clears its brokerage transactions through National Financial Services LLC member NYSE/SIPC a Fidelity Investments company. For more information: http://www.jw-cole.com.

About Financial Advisers of America

Financial Advisers of America (FAA) is an independent broker-dealer headquartered in San Diego, CA with offices throughout the Southwestern United States and Hawaii. FAA provides back office solutions to support advisors in all aspects of their practice, including customer service, account processing, compliance, products and technology. The company offers advisors a full suite of financial products and services, enabling greater choice and transparency. FAA clears its brokerage transactions through National Financial Services LLC member NYSE/SIPC a Fidelity Investments company. For more information: http://www.faa-usa.com.

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Press Contacts:
FiComm

Jason Lahita
973-460-7837
jason(dot)lahita(at)ficommpartners(dot)com

Sandra Lee
347-835-3717
sandra(dot)lee(at)ficommpartners(dot)com

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Jason Lahita
FiComm Partners, LLC
973-460-7837
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