Our intention from the very beginning of Sibu Beauty was to offer a 100% vegan line in addition to only using premium sea buckthorn berries, sustainably harvested through a fair trade agreement.
Salt Lake City, UT (PRWEB) November 20, 2012
Sibu Beauty the company recognized for helping introduce the sea buckthorn berry to the western world by providing the best of the amazing fruit into a complete line of premium topical and ingestible products, and a certified PETA (People for the Ethical Treatment of Animals) cruelty-free company, was additionally awarded the additional PETA “vegan” status for their 100% natural line.
The company-wide PETA Cruelty-Free and Vegan Certification was awarded after Sibu Beauty recently developed a vegan gel cap alternative for their Cellular Support Omega-7 Gel Caps, which now makes their entire line both cruelty-free and vegan-friendly.
When asked about the change, Peter McMullin, President of Sibu Beauty responded, “Our intention from the very beginning of Sibu Beauty was to offer a 100% vegan line in addition to only using premium sea buckthorn berries, sustainably harvested through a fair trade agreement. Additionally, all of our finished products contain no parabens, sulfates, chemical preservatives, dairy or gluten and are cruelty-free and packaged in compliance with the FSC (Forest Stewardship Council). The option available to us in 2009 that made the most sense, from an ecological standpoint, was animal-based gel caps, however we were recently introduced to a vegetable-based gelatin option and made the decision to make the change.”
The new vegan variety of Sibu Beauty’s Cellular Support Omega-7 Gel Caps have a 2-year shelf life and maintain even better stability against extremes in temperature than the original version.
Sibu Beauty entire line of sea buckthorn-based beauty and wellness products is available through the website SibuBeauty.com and at over 4,000 retail locations throughout the US and Canada. The vegan Cellular Support Omega-7 Gel Caps are immediately available through the company’s website and is starting to appear on store shelves.
About Sibu Beauty
Sibu Beauty (http://www.sibubeauty.com) was introduced in early 2009 to provide customers worldwide with a comprehensive approach to beauty from the inside out and outside in. The Sibu Beauty product line is based on a powerful and distinctive whole food source, the sea buckthorn berry. This super food is backed by hundreds of scientific studies demonstrating its success at addressing a variety of consumer needs including improved skin tone and texture, healthy aging and digestive health and noticeable improvements in cardiovascular fitness, energy and weight loss.
About Sibu, LLC
The products of Sibu Beauty - a subsidiary of Sibu, LLC (http://www.sibu.com), and “The Sea Buckthorn Company” - are made with only premium sea buckthorn berries exclusively grown and harvested for the company in the Himalayan Mountains of Tibet. The company’s meticulous harvesting process results in a more hardy and potent berry. Sibu's proprietary manufacturing process maximizes the efficacy of sea buckthorn raws, producing one of the most nutrient dense sea buckthorn products available on the market today. The Tibetan villagers who are responsible for harvesting Sibu Beauty's sea buckthorn berries benefit from a fair trade agreement, safe and healthy working conditions and environmentally responsible practices that ensure they will enjoy the benefits of the sea buckthorn harvest for years.