There was a huge need for this technology because many customers wanted to purchase prescription eyeglasses and prescription sunglasses, but they didn’t have the appropriate pupil distance measurements to complete their order online.
Austin, TX (PRWEB) November 26, 2012
Need prescription eyeglasses and sunglasses but don’t have the appropriate, pupil distance (PD) measurements? Today, Dr. Dhavid Cooper, FramesDirect.com CEO and Co-founder, announced his new technology that obtains PD measurements and frames sizes from a simple, online photo sent in by a customer at http://www.framesdirect.com.
“There was a huge need for this technology because many customers wanted to purchase prescription eyeglasses and prescription sunglasses, but they didn’t have the appropriate pupil distance measurements to complete their order online, and it was a hassle to get the data,” states Dr. Cooper. “Many times, the information is omitted from the prescription, current tools require a simulated PD-ruler and we receive approximately one out of ten prescriptions without a PD.”
Pupil distance is the measurement between the centers of the pupils or optical points of focus of the eyes. Traditionally, opticians use a PD mm ruler or a Pupillomer to measure this pupil-to-pupil distance. However, this process requires patients to be physically present, and FramesDirect.com estimates there can be as much as a plus or minus 2mm standard deviation between these two methods and between users.
To solve this pupil-to-pupil measurement issue, Dr. Cooper and his team created complex algorithms and mathematical equations using face-recognition software to accurately and consistently detect a two-dimensional object from a photo. This technology incorporates both types of traditional, PD-measurement, but it is done electronically so the patient does not need to be physically present.
To get a PD measurement for their prescription eyeglasses and sunglasses, customers simply place a compact disc (CD) under their chin, take a photo capturing a full headshot and then e-mail the image to FramesDirect.com.
“The results of our new, prescription eyeglasses technology show that measurements on 70% of subjects were identical to, or within 1mm accuracy of the doctor’s measurement, and no manual refining was needed by customer service,” states Clotilde Bedoya FramesDirect.com Marketing Manager. “Our initial results suggest the tool may prove to be even more accurate than physical, human measurement. This allows customers to save time, money and effort ordering their favorite eyewear online.”
In addition, “FramesDirect.com holds a patent for determining a PD from a known object,” states Dr. Cooper. “This tool expands on the patent we currently have. We will continue to lead innovation in the online eyewear space, and will release two, additional ground-breaking-enhancements to this technology early 2013.”
To learn more about this technology and get the latest, prescription eyeglasses and designer, prescription sunglasses, visit http://www.framesdirect.com/images/documents/pd-measuring-tool.pdf.
Founded by Drs. Guy Hodgson and Dhavid Cooper in 1996, FramesDirect.com is an Austin, Texas-based eyewear company that operates on the following core principles: 1) Excellent customer service, 2) Use only the highest quality lenses, 3) Provide the best selection of authentic name brand eyewear, 4) Sell eyewear at a fair price without sacrificing quality. These principals have made FramesDirect.com one of the most successful online eyewear companies in the world with over one million customers. Find out more at FramesDirect.com and The Eye Zone, the company’s official blog at framesdirectblog.com. For more information on prescription eyeglasses and sunglasses, please visit http://www.framesdirect.com, or call one of our expert opticians at 1-800-248-9427.
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Media Contact: Melanie Rembrandt, Rembrandt Communications®, info(at)rembrandtwrites(dot)com, 800-PR1-0116