Datalogic Re-Invents the Customer Shopping Experience Through Innovative Solutions

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Datalogic innovation excites attendees at Equipmag and Wincor World

“Datalogic ADC, the global leader in fixed position POS scanners for the retail industry, was pleased to be able to bring multiple innovative retail solutions to this year’s Equipmag and Wincor World, “stated Bill Parnell, CEO of Datalogic ADC.

Currently the automatic data capture markets are experiencing a technological revolution in the retail marketplace, and Datalogic is proudly leading the way by applying new technology to improve the total shopping experience from front-end to back-end.

Recently, Datalogic had the opportunity to display its leadership role by displaying innovative solutions during two major events in Europe, Equipmag in Paris and Wincor World in Rheda-Wiedenbrück. The enthusiastic responses from attendees to Datalogic’s offerings during both of these events, confirmed Datalogic’s role as a global leader in the automatic data capture arena.

This year’s Equipmag hosted 480 international exhibitors who were able to bring new and trendsetting retail technologies to the attendees. The 2012 attendance of more than 23,500 visitors represented a 20% increase over the successful 2010 Equipmag attendees count, and all were on hand to view the inventive solutions presented by Datalogic.

In October, Datalogic next exhibited at the 2012 Wincor World, which offered attendees the opportunity to view applied technology solutions in both banking and retail exhibition halls. Over the course of this event, more than 7,000 visitors from 90 countries took advantage of the opportunity to visit exhibitions and expert presentations by Wincor Nixdorf and 46 renowned partner exhibitors. The international attendee base was intrigued by the advanced products offered by Datalogic that are sure to re-invent the retail shopping experience of the future.

Datalogic was very proud to once again be part of these large retail store automation exhibitions and was excited to be able to display a full range of products and solutions dedicated to retail back-office applications, high performance checkout solutions, self-shopping demonstrations, kiosk options and price verification demonstrations.

Of great interest to many international attendees at both of these events was the demonstration of Datalogic’s revolutionary new Automated Scanner. Automated Scanning is a unique new type of checkout option for high volume retailers that increases operational efficiency while enhancing the consumer’s shopping experience.

Datalogic also presented an exciting breakthrough addition to its market leading Magellan family of scanners. The Magellan™ 9800i scanner-scale is the first product to offer retailers a complete digital imaging data capture solution targeted for use in the highest volume retail checkout environment. Increasing the performance of high volume checkouts yields faster service and an improved shopping experience for customers.

The consumers’ total shopping experience is of great importance to today’s retailers. Self-shopping provides retailers with cutting edge technology that increments sales and cuts costs, by allowing the customer to take charge of the shopping experience and have fun. The Joya™ pod is Datalogic’s mobile terminal used for self- shopping solutions. It offers cutting-edge technology and advanced performance in an ergonomic form factor that adds to the consumer’s shopping experience by providing an alternative to traditional checkout lines.

Also on display was Datalogic’s loss prevention solution driven by the Datalogic LaneHawk™product, a vision based item recognition system that turns bottom of the basket (BOB) losses into profits for the retailer.

“Datalogic ADC, the global leader in fixed position POS scanners for the retail industry, was pleased to be able to bring multiple innovative retail solutions to this year’s Equipmag and Wincor World, “stated Bill Parnell, CEO of Datalogic ADC, “the overwhelming positive attendee response to our latest technology validates our commitment to improving the overall customer shopping experience. We are looking forward to showcasing production ready versions of all these exciting new products at the NRF show. We hope to see everyone in New York in January.”

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics.

Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

For more news and information on Datalogic ADC, please visit

Datalogic Group is a global leader in Automatic Identification with a specific focus on the Automatic Data Capture and Industrial Automation sectors. As a world-class total solutions provider and producer of bar code readers, data collection mobile computer and vision systems, Datalogic offers innovative solutions for a full range of applications in the manufacturing, retail, healthcare and transportation & logistics industries. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). The Group's recent acquisition of Accu-Sort Systems Inc., a leading supplier of Automatic Identification products and solutions in the United States, has doubled its presence in the Industrial Automation market, escalating Datalogic to undisputed leadership in the Industrial Bar Code Scanners segment with a market share of 31%. Datalogic Group as of today employs more than 2,400 members of staff worldwide, distributed in 30 countries across Europe, the Americas and the Asia Pacific region. In 2011 Datalogic Group achieved revenues for 425,5 million Euro and invested over 26 million Euro in Research and Development with a portfolio of over 1,000 patents across the world.
For more news and information on Datalogic, please visit
Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. and the Datalogic Automatic Data Capture logo is a trademark of Datalogic S.p.A. Joya is a registered trademark of Datalogic ADC Srl. Lanehawk and Magellan are registered trademarks of Datalogic ADC. Jade is a trademark of Datalogic ADC.

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Datalogic ADC - e-mail: pr(at)datalogic(dot)com
Pam McQueen

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