As Smart Phones Play a Bigger Role in Black Friday, Cyber Monday, Dr. Bonnie Warns of Financial Infidelity

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Many people are preparing for the weekend after Thanksgiving as much as they're preparing for the holiday itself! USA Today reports that smartphones will be playing a bigger role in shopping this year ( and while relationship therapist and financial expert Dr. Bonnie Eaker Weil agrees this can save a lot of time and money, she is concerned for the financial implications.

With Black Friday and Cyber Monday coming up quickly, many people will be using their smartphones to help with their holiday shopping, reports USA Today ( Whether as a way to keep track of wishlists for a certain store that then make shopping in-person easier with shorter lines; or buying the items directly from mobile sites, more people will be wired in. Dr. Bonnie Eaker Weil warns that this can increase instances of financial infidelity - and make it easier - which is already higher around the holidays.

Financial Infidelity - a term coined by Dr. Bonnie to describe the financial betrayal that can happen when one or both partners spend money behind the other's back - is especially high during the holidays. It's a form of infidelity that's so subtle, people often don't realize they're cheating. She says this is partly due to increased pressure to spend, thanks to days like Black Friday, as well as the desire to find the perfect gift in order to please people. "Financial Infidelity is higher around the holidays because there are so many temptations to spend," she explains, "but families and couples can go into this season with a game plan for saving money and every one wins!

"Shopping - wether in person, online, or via a mobile device - and saving money is often like a game," explains Dr. Bonnie. "When people get a good deal they feel like they're winning." And often they are - it's profitable for people to get great deals on items they would regularly buy at their normal price. Shopping this way during the holiday season can prove to be price-less! But as with everything, it should be practiced in moderation, lest it be used as a compulsive way to fill a void.

Utilizing technology to be more efficient and get good deals are great alternatives to other forms of thrill-seeking that tend to emerge around the holidays. However, Dr. Bonnie cautions people to be careful of the additional pitfalls: People often "shop till they drop" (instead of just shopping for what they need), or turn to cheating to get an unhealthy high. Additionally, mobile shopping can be utilized as a way to hide purchases from significant others, whether it's an overly extravagant purchase for yourself, or even for a mistress. The dark side of the holiday season is that inhibitions tend to be down, stress levels are up, and people suffering from stress, separation and loss are looking to fill a void. Instead of indulging these feelings, Dr. Bonnie suggests healthy highs that have a positive influence.

For more on infidelity - financial and otherwise - check out her book, Financial Infidelity, or her book Make Up Don't Break Up with the accompanying DVD, falling in love and staying in love. And see Dr. Bonnie explaining more about it here: Check out her “5 Star Video Contributor" via YouTube/Google”

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