The website and client facing marketing materials must tell a compelling story to entice new customers to book an appointment and keep existing customers coming back.
Reston, VA (PRWEB) November 19, 2012
Conversion Pipeline, a leading online marketing agency, is pleased to announce the Salon Marketing and Spa Marketing packages. The packages provide everything a salon or spa needs to effectively market services using cutting edge internet technology. Salons and Spas have unique needs when it comes to website Internet marketing. Harry Brooks, Chief Marketing Officer for Conversion Pipeline said, "The website and client facing marketing materials must tell a compelling story to entice new customers to book an appointment and keep existing customers coming back." Indeed, weaving a compelling brand narrative is more important than ever in today's hyper-competitive marketplace. Brooks continued, "By providing a website, mobile website and online marketing services all at one low cost, Conversion Pipeline makes it easy for salons and spas to cater to their local clientele. Coupled with Conversion Pipeline's experience in the salon and spa industries, the packages are sure to make a splash in this growing market."
One of the biggest obstacles salons and spas face as they attempt to build local marketshare is the cost to develop a high quality, professional looking website. And beyond that, publicizing and advertising the website once it's launched can be even more expensive. The Salon and Spa Packages from Conversion Pipeline reduces costs by combining the most popular and most necessary elements of an online marketing program. Not only are costs controlled, but when the website, mobile website, SEO and pay per click advertising are all done in conjunction, the marketplace is flooded with a coherent message that helps salons and spas reach their business goals.
Salon and spa marketing begins with building an outstanding web presence. In today's competitive environment, clients expect to be able to go online and get all the relevant information about their personal service providers. To build a great website for a salon or spa, the design must incorporate all branding elements, but also must speak to clients in a way that will build confidence and comfort, since salon and spa services are so personal. Because Conversion Pipeline has a large and growing list of salon and spa clients, they are well positioned to provide this specialized design.
In the salon and spa industry, mobile website marketing is growing fast. More and more clients expect to be able to find their salon using their phone or tablet and quickly and easily make contact. For this reason, the new salon packages include a mobile ready version of the website.
A great website by itself is only the beginning of an online marketing plan. To capture new clients and grow the customer base, salons and spas must embrace local online advertising. The new Salon and Spa Packages include local search engine optimization and advertising, providing everything needed for a salon to drive new customer acquisition.
By combining the most sought after elements of successful online advertising programs along with salon and spa industry expertise, Conversion Pipeline will help any new client reach new levels of business growth.
About Conversion Pipeline: Conversion Pipeline is an online marketing agency specializing in search engine optimization, pay per click advertising, website design and marketing strategy. Conversion Pipeline has a great depth of experience in not just launching beautiful websites, but also in formulating and executing strategy that will drive new website visitors and help businesses grow. For more information, please visit http://www.conversionpipeline.com/.