Cap That Raises $2.3M to Transform Instagrams & Video into Personalized Products with Social Merchandise Experience

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Video & Image Capture, Custom Merchandise Maker Cap That ™ Raises $2.3M Series B Round

Cap That™ (, the first social, custom merchandise technology to capture any video or photo moment and transform it into personalized products, has integrated with Instagram to transform images from the popular photo-sharing app into fully customized creations. Today, Cap That also publicly announces its $2.3M Series B investment, internally acquired in June from Intertainment Media Inc. – one of Canada’s leading technology incubators – to bankroll its first-to-market video-capture, custom product creation platform.

The personalized merchandise market represents more than $300M in annual sales in the US alone, currently led by custom product leaders Café Press and Zazzle. Cap That’s first patent-pending technology to add video-capture to this space, combined with Instagram for photo capability, creates the very first universal media platform to transform any type of visual content into personalized merchandise.

Cap That aspires to define a new category in the space, blending its technology with a social, community-powered experience for users to share and purchase products created by others in its Showroom feature. A mosaic-style discovery portal, the “Cap That” showroom allows users to display their creations in a Pinterest-style layout, integrating all major social networks. Anyone can browse through hundreds of one-of-a-kind products, each one made in the image of each member’s personal creative vision. Any shared creation can also be purchased on-demand or further customized by other users.

Cap That empowers all Instagram users to import their full image library and sample their photos on any one of dozens of products, including apparel, canvas prints, laptop skins, game controllers, iPhone cases and over 50 other unique designs. Providing additional image-tailoring options, the platform elevates the filters that have made Instagram wildly popular with even more customization tools. With the two services combined, users now have access to a new, made-to-order product creation experience more diverse and engaging than any other on the web.

“By integrating with Instagram, we have made it simpler for users to access their libraries and create memorable merchandise with the click of a button,” said David Hibbard, CEO and Co-Founder of Cap That. “Not only can our users create personalized products, but we have created the Cap That show room to allow users to share their merchandise with others on Facebook, Twitter and more.”

“Custom merchandise with the power of video and Instagram combined changes how holiday shoppers can personalize gifts for friends, family and colleagues,” said Micah Katz, Co-Founder of Cap That ™. “Any image or recording can be distilled and transformed into a personal memento unlike anything else available on the web.”

Cap That ™ recently featured game play footage and trailers from the incredibly successful Ubisoft release, Assassin’s Creed III, and is geared up for more partnerships and brand integrations in the future. With a vast array of premium and original content, Cap That ™ has emerged as the premier way to memorialize, socialize, and custom-create products like never before.

About Cap That
Cap That ™ is a Hollywood, California based company whose patent-pending technology empowers users to stop time and capture the most desired moments in film, television, music, sports, and home videos in order to create one of a kind posters, canvas prints, stickers, skins, apparel as well as virtual creations that can be easily shared across social networks. Visit to learn more.

Cap That ™ is an investment holding of Intertainment Media Inc., one of Canada’s leading technology incubators. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, DealFrenzy, The Sweet Card and Magnum.

Media Contact:
Mark Lindsey
Miller PR
(323) 761-7237

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