Market Research Webinar Discusses Maximizing the Value of Research Through Knowledge Management, Moderated by Integrated Cloud Intelligence, Inc.

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Market Research Knowledge Management transforms siloes of fragmented research initiatives into a comprehensive, cohesive and continuous stream of market intelligence. This new knowledge base is used as a foundation for accessing and building upon previous research engagements to optimize the impact of future marketing research efforts.

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A 2012 ICI survey of 118 mid-size and large enterprise US company market intelligence directors found 89% of respondents indicated it was very difficult or somewhat difficult for decision makers to access relevant market insights in a timely fashion.

Integrated Cloud Intelligence, Inc. (ICI) a premier marketing intelligence firm, has announced the opening of registration for a webinar focusing on market research knowledge management.

Participants in the webinar will gain insight into the field of market research knowledge management, including, but not limited to: an overview of knowledge management infrastructure components and tool capabilities; how knowledge management infrastructures are created and managed; how managers can quickly access relevant market insights; how a company’s previous research can be to support future research needs; and how managers can track demonstrable return on investment.

“A 2012 ICI survey of 118 mid-size and large enterprise US company market intelligence directors found 89% of respondents indicated it was very difficult or somewhat difficult for decision makers to access relevant market intelligence insights in a timely fashion” said ICI’s CEO and Founder, Dr. Michael R. Malone. “This identifies a valuable opportunity for many organizations to improve their return on research investments and seize market whitespace.”

The webinar series will be led by Dr. Michael R. Malone, who has been providing market intelligence services to many of the Fortune 500 for over 30 years.

As the Founder and CEO of ICI, Dr. Michael R. Malone focuses on market intelligence solutions for the Information Technology, Industrial Supply and Banking sectors that deliver actionable insights with measurable ROI. Prior to starting ICI, Dr. Malone was the Chairman of Momentum Market Intelligence for over 10 years, focusing on delivering market intelligence solutions to the world’s largest Software, Hardware, IT Services, Industrial Supply, and Banking companies. Dr. Malone has written several works on market research, technology and business practices. He has a Master and Doctorate degree from Claremont Graduate University.

Knowledge Management: A Foundation of ROI is the series of webinars hosted by Integrated Cloud Intelligence. This 30 minute, industry-specific webinar will be held on November 28, 2012 from 1pm to 2pm PST and will be immediately followed by a 15 to 30 minute Q&A session. Space is limited, so early registration is recommended. To register for the webinar, please click the below registration link or visit webinar section at http://www.icintel.com.

Webinar Registration Link: https://attendee.gotowebinar.com/register/2741507245995803648

About Integrated Cloud Intelligence, Inc. (ICI)
Integrated Cloud Intelligence, Inc. (ICI) works at the intersection of research and technology. ICI offers market intelligence solutions that provide actionable insight and measureable return on investment by combining cutting edge technologies with research methodologies cultivated from serving many of the Fortune 500 for over years. ICI’s unique and proven approach ensures clients will get the right information to the right people at the right time. For more information about ICI, please visit http://www.icintel.com.

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Zach Malone
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