Ken Paves SelfHelp Hair Care Donates $1.5 million of Hair Care Products to Hurricane Sandy Survivors

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Kenneth & Co., Inc, and Celebrity hairstylist Ken Paves donate SelfHelp hair care products to Hurricane Sandy survivors via World Vision and AmeriCares.

With the impact of Hurricane Sandy followed by a nor’easter, and people losing both jobs and homes, we felt it was important to support those affected by this disaster” says Eddie Catalfamo, CEO.

Kenneth & Co. is pleased to announce the donation of nearly 60,000 Ken Paves SelfHelp hair care products to World Vision to be distributed to Hurricane Sandy survivors in the greater New York area. World Vision is a humanitarian organization dedicated to helping children, families, and their communities worldwide, and is a leading charity in the disaster response field. Their Bronx, NY warehouse was flooded during the powerful storm, and their supply of personal hygiene kits was severely depleted.

Kenneth & Co. is also donating almost 16,000 Ken Paves SelfHelp hair care products to AmeriCares to be distributed to emergency shelters and distribution centers in Connecticut, New York, and New Jersey as part of their Family Emergency Kits, designed to help keep people clean, and under the current circumstances, staying clean also means staying healthy.

“With the impact of Hurricane Sandy followed by a nor’easter, and people losing both jobs and homes, we felt it was important to support those affected by this disaster,” says Eddie Catalfamo, CEO. “Personal care products are a necessity, not a luxury, and the philosophy of the Ken Paves SelfHelp brand centers around the importance of taking care of yourself. We are fortunate to be able to donate $1.5 million in retail value of products to help people in need as they put their lives back together, thanks to the care networks of both World Vision and AmeriCares.”

“In moments of upset, personal hygiene brings dignity. It is my honor and responsibility to support this donation to World Vision and AmeriCares. I am personally inspired by the work of both organizations,” says Ken Paves.

About World Vision
World Vision is a Christian relief and development organization founded in 1950, dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice, regardless of religion, race, ethnicity, or gender. Their United States Program is committed to transform communities, promote justice, and relieve suffering where poverty is prevalent by empowering children and youth, increasing the capacity of individuals, families, churches, and other organizations, and unleashing the assets of our partners. World Vision has been working in the New York area since September 11, 2001, and in 2011 approximately 475,000 people benefited from World Vision’s services in the region. Visit World Vision at and follow them on Twitter at @WorldVisionNews.

About AmeriCares

AmeriCares, founded in 1982, is a nonprofit disaster relief and humanitarian aid organization which provides immediate response to emergency medical needs and supports long-term humanitarian assistance programs for all people around the world, irrespective of race, creed or political persuasion. AmeriCares relief workers have been working nonstop since the hurricane, supplying shelters and aid distribution centers with medical aid, family emergency kits, bottled water, blankets, first aid kits, flashlights and cleaning supplies. Visit AmeriCares at and like on

About Kenneth & Co.
Celebrity Hairstylist Ken Paves and Medestea, USA, an affiliate of Medestea Internazionale, a leader in the health and beauty industry in Europe, formed Kenneth & Co., Inc., in 2010 to advertise, promote and sell Ken Paves SelfHelp hair care products. Visit them online at, follow them on, or and be sure to stop by their blog at


Beth Miller, Director of Sales and Marketing
Kenneth & Co., Inc.
Ph: 888-733-0678

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Ari Leopold
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