KAS Mailmaster Improves Throughput, Precision and Efficiency at UK Mailing House Ciconi

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Ciconi, a leading UK mailing, fulfilment, print and design house, has enhanced its inserting, matching and addressing technologies with an additional KAS Mailmaster system. The new machine, which features online addressing and barcode matching, is Ciconi’s second KAS Mailmaster.

“For more than 22 years customers have trusted us to process flexible, affordable and reliable mailings or surveys, and provide comprehensive design and print services,” explains Karen, Operations Manager for Ciconi. “This second KAS Mailmaster has enabled us to enhance our capabilities and handle the most complex, personalised mailings in very high volumes.”

The choice of a second KAS Mailmaster evolved naturally from business demands. Ciconi prides itself on responding to customers’ needs, and when the company was awarded a complex, high-volume contract the KAS solution almost sold itself.

“We won a major contract that required us to print 200,000 surveys, insert them into envelopes, and match them with personalised address labels. Barcodes had to be printed on the survey forms, and they had to match the recipients’ names and address labels,” adds Karen, Ciconi Operations Manager.

During project planning the Ciconi team had two choices: to automate the process, or hire contract staff. Whichever route was adopted, accuracy, timeliness and affordability were all key to success. After piloting the manual approach, Ciconi went for the KAS Mailmaster.

“The KAS Mailmaster supported the dual barcode matching, online addressing and flexible document insertion we needed,” comments Rachel, Financial Director for Ciconi. “It supported DL, C5 and C4 envelopes and included a sheet feeder and accumulator with barcode reading, a folding module, four enclosure stations, error divert, and in-line addressing. One of the enclosure stations had a barcode reader that matched documents fed from it with those fed from the primary sheet feeder.”

“It was a dream machine when we installed it, integrating well into our workflow and making a dramatic improvement to our capabilities,” she adds. “We have now further enhanced it with camera reading technology. It can now read 2D matrix and OMR as well as standard barcodes, and will support up to six insertions per envelope and throughput up to 6,000 envelopes an hour.”

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Rebecca Richardson
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