These figures highlight just how important social media management is for businesses.
(PRWEB UK) 20 November 2012
Only 27% of small businesses and 34% of medium businesses are using social media to enhance their company, according to the latest social media statistics on The Social Skinny.
25% of SMB’s have no social strategy at all, while only 28% of small businesses and 24% of medium businesses measure their return of investment from social media activity.
The news is surprising considering 59% of consumers purchased a product they saw on Pinterest and 33% purchased a product they saw on their Facebook news feed or friend’s wall.
The figures also highlight the importance of using social media to interact with customers and provide good customer service. Social media users spend on average 21% more than non-social customers when they receive good customer service. However companies are currently only respond to 30% of their social media fans feedback and 44% of customer questions are being answered via Twitter.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“These figures highlight just how important social media management is for businesses. It can have a profound effect on how your customers perceive you and well managed social interaction can make the world of difference. Investing in social media pages for your business will also add to your SEO, increasing your visibility online and show you’re a modern and relatable company.”
SEO Positive is continuing to watch these latest statistics with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.