OneCommand Helps Auto Dealers Communicate with Customers during Hurricane Sandy

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The OneCommand Customer Marketing & Loyalty Automation Platform Offers Dealers Delivery Options in Periods of Turmoil

OneCommand (, the leading marketing automation platform for auto dealers, delivered a proactive communication strategy to help their automotive clients communicate with customers in times of emergency, specifically the aftermath of Hurricane Sandy.

Generators, flashlights, water, and batteries are just some of the emergency supplies that businesses stock up on when a storm approaches. When the gale force winds and flooding of Hurricane Sandy left a record-setting swath of destruction, many businesses were at a loss to communicate with their customers. Some of these businesses had nothing to communicate as the storm left them with minor damage, while others had to close their doors or alter business hours to deal with the aftermath. With traditional methods of communication down, many businesses placed greater importance on alternative communication methods to maintain customer contact.

OneCommand provides a communication solution that is delivered through an integrated, multi-channel platform consisting of voice, email, text, direct mail and social communications. Should one of these services not be an effective form of communicating during events such as a natural disaster, there is always an alternative communication method available. In the instance of Hurricane Sandy, OneCommand helped dealers deliver an array of communications to their customers. OneCommand’s multi-channel approach is not the only advantage when coping with natural disasters; rapid communication deployment is critical for a business when dealing with emergency situations.

“OneCommand continues to amaze me,” comments Robert Ventura, Service Director at Liccardi Chrysler Dodge Ram in Green Brook, NJ. He further states, “During Hurricane Sandy, OneCommand proactively put together a communication toolbox for us to reach our customers. Our OneCommand Client Relations Manager took action immediately to communicate to all our customers with an email and text message. Our dealership is very community focused and we wanted to know if our customers were ok and let them know that we were without power for two weeks. We also wanted to let them know our plans to reopen and that we would be there to help get them through any issues they may have with their vehicle.”

“Our experience and proven best practices tell us that proactive multi-channel communications are simple to employ during periods of emergency,” states Jeff Hart, President and CEO at OneCommand. He continues, “With the limitations presented in the specific event of Hurricane Sandy, email and text messaging were an optimal means of communication; you can reach your customers with messages of concern and support, while keeping the phone lines free for more pressing matters.”

“OneCommand provided excellent service in a disastrous situation for many. Lawrence Lexus appreciated the timely response of the OneCommand team in assisting to keep our clients well informed, as well as communicating our sentiments to all who were affected by Hurricane Sandy,” explains David Piercy, Service Director at Lawrence Lexus in Lawrenceville, NJ.

In periods of turmoil such as Hurricane Sandy, a proactive communication approach with customers is always important and necessary. OneCommand assists dealerships across the country in communicating important information to their customers, in the form of alerts, changes in operating hours, or notifications regarding business interruption.

About OneCommand:
OneCommand is the leading provider of marketing automation which is designed to drive customer loyalty in the auto industry. For over a decade, OneCommand’s proven platform of voice, email, text, direct mail, and social communications have been delivering results that are targeted, turnkey, and trigger-based. Every day, OneCommand sends over 1,000,000 personalized messages on behalf of its 4,000 clients throughout North America.

For more information about OneCommand, please visit

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Kristen Williams
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