Study Breaks College Media Offers Businesses Must-Know Strategies for Effectively Using the Custom Tabs of their Facebook Timeline to Attract and Appeal to New Customers

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Study Breaks, a leading college entertainment media company, provides businesses with strategies for utilizing the custom tabs of the Facebook timeline most effectively. Facebook is an important and free resource, and it's crucial that businesses fully utilize every aspect of the fan page to keep the interest of current customers and clients while grabbing the attention of potentials and encourage them to want to know more. Study Breaks explains how to do just that.

In this example of a Facebook fan page, Study Breaks utilized their tabs to promote their contests/promotions, newsletter and blogs.

Essentially a Facebook page directs traffic to the business, so it's important that the page is appealing and relevant for the current and new customers...

With Facebook playing more and more of a role in both the private and public sector--and a bigger and bigger role in potential consumers' lives--it's never been important for a business to have a fan page that is strategically designed. And one way to implement this strategic design--to draw the customer in and make it possible for them to find more information on the business with the minimal amount of effort--is through the effective use of custom tabs.

Custom Tab Images

People's attention is usually caught by bright colors and appealing imagery. As a business, it's important to take advantage of custom tab images on Facebook to catch clients and consumers attention. Facebook fan pages are a great way to grow a business and get easily accessibly information to the public. When a customer likes the page of a business, it allows them to be kept up to date on what is happening with the business. The updates also show on each customer's news feed, alerting all their friends that they "like" the business. Essentially a Facebook page directs traffic to the business, so it's important that the page is appealing and relevant for the current and new customers.


-Display products
-Feature promotions
-Show recent projects
-Showcase product videos/how to videos
-Use as a welcome page for visitors
-Direct visitors the the company's website

For those who don't know how to create a fan page, there are many businesses that specialize in creating fan pages on Facebook for companies. (Click here for one option.)

What's crucial is that the tabs are relevant to both the business and the customer. Tabs should be used for the customer to access the most important information of the business. In this case, the most important information would be seeing floor plans in person and seeing them online. By giving the customer instant information on the company, the customer is put at ease, and--by trusting the company more--is more likely to engage in further interaction.

One example of utilizing tags in a more interactive way is--instead of simply leading the customer to further information on the company--leading the customer to the company's other social media websites.

The Importance of Tabs:

Tabs are important because they support the cover photo and the basic idea of the business with links to further information. The main cover photo can be attractive, but if the customer cannot access any other information about the business, they usually won't make the extra effort to look up the information elsewhere. The goal is to make it as easy as possible for the potential--and current!--customer.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (

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David Reimherr
Shweiki Media
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