Award-Winning Snack Company, LesserEvil, Creates New Line of Nutritious Snack Foods to Include the First Black Bean ‘Chia Crisp’ and ‘Chia Popcorn.’

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LesserEvil Healthy Brands Co, a fast-growing snack food company dedicated to producing healthy snacks that taste great, has unveiled these highly innovative new lines of all-natural, highly nutritious Chia snacks. Launches at most major grocery and health food stores in January.

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LesserEvil Brand Snack Company, a fast-growing snack food company dedicated to producing healthy snacks that taste great, has unveiled these highly innovative new lines of all-natural, highly nutritious Chia snacks. The crisps are available in four distinctive flavors including: Southern Barbeque, Feta and Black Olive, Crunchy Dill Pickle and Jalapeno White Cheddar. The popcorn will follow with Aged White Cheddar, Kissed by Butter, Chilli Pepper and Garlic and Sea Salt and Cracked Pepper. These two lines show a radically different approach to snacking from their existing all natural, better for you lines of Kettle Corn and Krinkle Sticks. LesserEvil has shown a commitment to create a new category of snacks that bring actual health benefits to the chip aisle.

Made with only the best, all-natural ingredients and nothing artificial, LesserEvil Chia Crisps offer a healthy alternative to traditional potato or rice-based snack foods without compromising on the flavor. High in both fiber and protein, LesserEvil Chia Crisps are made with black bean and milled with Salba® Chia, a chia seed grown with selective breeding, which yield nutrient-dense seeds. Salba® Chia seeds are a rich source of Omega 3, rich in fiber, minerals, Vitamin C and antioxidants, offering beneficial nutrition for health conscious consumers.

The Chia Pop line will offer the rich antioxidant properties of popcorn hull while adding Chia seeds that are a rich source of Omega 3, rich in fiber, minerals, Vitamin C and antioxidants, also offering beneficial nutrition for health conscious consumers.

“Chia is gaining a lot of recognition for it’s nutritional profile, so we are excited to bring our loyal snackers, and those that haven’t discovered Chia a great new snack option that is delicious and good for them,” commented Charles Coristine, President and CEO of LesserEvil, “As a brand we are taking the battle to continue to fight bad snacking with goodness to a whole new level.”

LesserEvil has also announced a new initiative called ‘Empty Calorie Free ™’ or ‘ECFree+ ™’ which is furthering their commitment to fighting unhealthy lifestyle decisions. Both http://www.emptycaloriefree.com as well as http://www.lesserevillife.com will be free resources dedicated to any individual interested in learning more about healthier lifestyle options.

After eight years and millions of delicious snack servings across the United States, LesserEvil is setting the standard for nutrition, quality and flavor. Since 2004, the brand has been dedicated to creating delicious snacks with better-for-you ingredients for those constantly trying to control their food cravings. In keeping with the company’s initiative to produce healthier snacks that taste great, consumers can trust that they have chosen a quality product with whole grain, no cholesterol and less fat than the alternatives.

Featured on Dr. Oz Shows and The Rachel Ray Show, LesserEvil products are the perfect, on-the-go snack for picnics, road trips, barbeques lunchboxes or any time you feel a snack attack coming on!. LesserEvil’s line of all-natural Chia Crisps and Chia Pop will be hitting shelves soon in 4 oz. and 6 oz. sized bags and will retail for approximately $3.79. For more information, visit http://www.lesserevil.com.

About LesserEvil
LesserEvil was started in 2004 with the mission to create snacks that were all natural and healthier than many other snack foods on the market. The company’s first product, now the award winning Classic Kettelcorn, was produced without all the “junk”, free of trans fats, preservatives, artificial flavors and colors, high fructose syrup and gluten ingredients. The snack is the perfect mixture of sweet and salty and still gives people a sinfully delicious treat without the guilt. Soon after came the Krinkle Sticks, krinkle-cut shaped potato snacks, and in 2009 the Veggie Sticks, now one of their most popular snacks that contain four real vegetables, were introduced to the market. Finally seeking to separate itself from many new all natural snacks LesserEvil decided to innovate with its Chia lines. LesserEvil snacks can be purchased online or in-store.

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Charles Coristine

Charles Coristine
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