EMV is the most secure way for merchants to protect their customer’s credit card information, and in turn, their business’s reputation.
(PRWEB) November 27, 2012
EMV refers to the technical requirements of chip-enabled credit and debit cards with embedded microchips and how those cards interact with merchant terminals at the point-of-sale. By storing information on a chip, rather than the standard mag-stripe, EMV provides an additional form of card authentication to protect against card duplication and other types of credit card fraud. In most cases, EMV eliminates the need for the card to ever leave the customer’s hand. Prodigy Payment Systems is pleased to announce their preferred line of merchant terminals, Clear Advantage Plus, is EMV capable and ready for use.
As of October 2012 the associations have provided PCI incentives for all merchants who accept 75% or more of their credit and debit payments using EMV technology and capable terminals. Beginning April 2013, federal regulations will begin to have a greater effect on merchants not accepting EMV. In addition, by 2015, merchants that are not fully integrated with EMV technology will assume more liability for fraudulent transactions and activity.
EMV is the most secure way for merchants to protect their customer’s credit card information, and in turn, their business’s reputation. As a small business advocate, Prodigy Payment Systems encourages merchants to become aware and understand the importance of accepting credit and debit payments with EMV technology. Prodigy’s field representatives are trained on the latest payment technology, such as EMV, and are ready to educate merchants on becoming future-proof with their point-of-sale systems.
For further information visit http://www.prodigypay.com
or contact Customer Support, cs(at)prodigypay(dot)com
About Prodigy Payment Systems
Prodigy Payment Systems was established for the purpose of providing electronic payment processing solutions and other value-added services to small and medium-sized merchants throughout the United States. Prodigy is a leader in the electronic payment processing field providing credit card, debit card, ATM card, gift card, prepaid card, EBT and check processing services. Prodigy maintains a sincere dedication to superior customer service and an honest and ethical approach to acquiring new customers. This vision has enabled Prodigy to become one of the fastest growing companies in the industry excelling in all aspects of merchant services. Prodigy Payment Systems is located at 3801 Arapaho Road, Addison, Texas 75001. Please follow us on Twitter @ProdigyPS, like us on Facebook or visit Prodigy Payment Systems online at http://www.prodigypay.com.