Nationwide Car Wraps Manufacturer, JMR Graphics, Comments on a New Method of Transit Advertising Implemented In Africa

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JMR Graphics, Nationwide Car Wraps Manufacturer, comments on the new mobile media marketing strategy being used in Johannesburg, Africa.

On November 26, 2012, Nationwide Car Wraps Manufacturer, JMR Graphics, comments on Gautrain, Johannesburg’s use of Tuk Tuks as mobile billboards and taxis.

According to a News24 article, The Old Mutual Foundation initiated the new transit advertising program. The concept for utilizing Tuk Tuks, which are three-wheeled vehicles that resemble a cross between a Vespa and car, as commuter vehicles emerged from a need to alleviate “pressure on existing transport alternatives” and “the premise of exploiting a niche market in South Africa.”

The article reports that the Tuk Tuks will have a 3km (1.7mi) radius and or 6km (3.8 mi). The price points for these rides are cheaper than taking a normal taxi and should draw more commuters to using Tuk Tuks to travel within Gautrain, reports News24.

The article mentions that various vehicles were considered, but the Tuk Tuk was selected because it had a level of familiarity with locals because Vespa scooters are popular in the region. According to the article the entire outside of the Tuk Tuk is used as adverting space, much like full-body Car Wraps to cover the entire surface of the car. The article explains that the hope of this transit initiative which uses Tuk Tuks “as moving billboards” is that Old Mutual beneficiaries will have “a visually impressive platform to raise [their profiles].”

JMR Graphics representative, Sandy DeRicco, says, “I think this will provide great brand awareness for Old Mutual Foundation’s beneficiaries. Can you imagine something like this in an American City? If you offered New York City’s Yellow Cabs as moving billboards, then companies would be clamoring to buy your advertising space. Two elements of great mobile marketing are engaging vehicle wraps and prime locations.” Sandy continues, “They have a great location, engaging wraps and an interesting vehicle to advertise on. It’ll be interesting to see this program spread into other parts of Johannesburg.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
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