The Forgotten Holiday Demographic - Divorced and Widowed Men

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"It’s not always a Currier and Ives picture for mature men who have recently been widowed or divorced,” says Suddenly Solo co-founder, Hal Spielman.

The family gathered around a beautifully decorated dinner table illuminated by the glow from a fireplace in the impeccably perfect living room is the image that most people associate with this time of year thanks to television, movies and magazines.

“Unfortunately, many men who are now by themselves as a result of death or divorce find it especially difficult to deal with the holidays because they have relied so heavily on their spouses for connection,” says Hal Spielman, a founder of Suddenly Solo and he speaks from experience.

“When I was widowed, I reached out for information that would help me do even basic things like laundry,” said Spielman. “I discovered there was a lot out there for women but hardly anything that was directed at mature men. I decided to use my experience to help others who were in the same situation as me.” He created Suddenly Solo, LLC and the website, as place for information and inspiration for these men.

A member of the Market Research Hall of Fame, Spielman did extensive research on this often overlooked (and growing) segment of the population, and he offers the following suggestions to these mature men who are alone as a result of divorce of the death of their spouse:

  •      Put yourself on the holiday radar. Send greeting cards to friends and family (photo cards are best.)
  • Join a gym or health club and wear a shirt from your (or your children’s) alma mater to spark conversation and go regularly.
  • Volunteer at a shelter or other community service center to give of yourself and gain some perspective.

Spielman believes there is a big difference between being alone and being forgotten. “My research revealed that 80% of mature divorced and widowed men live alone,” he said. “We’re fine with that . . . but we really value the phone call, holiday card or email this time of year as we re-make our lives.”

In addition to the website (, a Suddenly Solo book is due to be published in December.

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Elizabeth Yovino
Bigbuzz Marketing Group
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