Small Business Owners Set Out to Make a Splash with Bootstrap Marketing Campaign

Share Article

In the face of an increasingly competitive digital marketplace, it can be difficult for a small business to edge into the fray. Two entrepreneurs strive to do just that using a little humor and a lot of ingenuity. Great marketing campaigns are no longer exclusive to the corporate behemoth.

Canvas Shop Founders

Great marketing campaigns are no longer exclusive to the corporate behemoth.

Jon-Ryan Riggins and Weston Dixon founded Los Angeles based Canvas Shop less than two years ago. What started as a hobby, printing photos on canvas for friends and family, quickly expanded into a full force production and retail shop. Riding the wave that word-of-mouth created, but acutely aware of its limits, they set about developing a marketing plan that would leverage their buzz, and simultaneously fuel its fire.

In a small business, with a marketing budget to match, it quickly became clear that leveraging big creativity was a must. Many would say the current marketplace is rife with mediocre content, and so the challenge becomes producing something outstanding. Riggins and Dixon found new inspiration in the comedic viral videos popularized by such brands as Old Spice and Dollar Shave Club. With a promotional deal in hand and popular shopping days such as Black Friday, Small Business Saturday, and Cyber Monday on the horizon, it was imperative that they act fast. In a matter of days, they conceptualized, wrote, shot, and edited a commercial meant for online distribution featuring a paid actor, holiday cheer, and a unique style of comedy.

These entrepreneurs have yet to see the full impact of their work, but, like many entrepreneurs, they've brazenly accepted the challenges and opportunities that this digital revolution has come to offer.

Canvas Shop is a boutique canvas printing shop located in downtown Los Angeles. Canvas Shop has been providing their customers with superior quality custom canvas prints since 2010.

If you'd like more information about this topic, or to schedule an interview with founders, Jon-Ryan Riggins and Weston Dixon, please email jr (at) canvasshopla (dot) com or call 213-986-0583.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jon-Ryan Riggins
Follow us on
Visit website