New Active Survey iPad® Kiosk App Helps Businesses Quantify the Value of Their Customers

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Active Survey, a new iPad kiosk app from ArmorActive® available for free in the App Store, collects customer responses to a one-question survey to determine how passionate a business’s customers are and how likely they are to become advocates for brands and products. By implementing Active Survey at the point-of-sale, businesses can calculate their Net Promoter® Score.

Survey App Free in App Store

Free Active Survey App Being Used With GoPro

Active Survey simplifies the analytics process by reducing it to the one fundamental question that matters to businesses. How satisfied are their customers?

ArmorActive Inc, the world’s leading provider of secure iPad and tablet enclosures, has developed a new app called Active Survey, available for free in the App Store. Active Survey allows businesses and service providers to implement a simple, one-question survey into their iPad point-of-sale in order to measure the enthusiasm of their customers. It’s a simple, no-cost solution for those seeking to harness analytics to improve their marketing and customer service strategies.

With Active Survey, customers are asked one simple question: how likely is it that you would recommend [the company or product] to a friend or colleague? Customers respond in the app by rating the likelihood of their recommendation on a 0-10 point rating scale. The results are tabulated, providing the business with its Net Promoter® Score (NPS®), which estimates the business’s perceived quality according to those who matter most--its customers.

Those who select a 9 or 10 are considered “promoters,” meaning they are very likely to become personal advocates for the brand and its associated products or services. Those who select a 7 or 8 are considered “passives,” meaning they are satisfied customers, but remain vulnerable to competitive offerings and are unlikely to promote the brand. Those who select between 0 and 6 are considered “detractors” meaning they are dissatisfied customers who may cause damage to your brand reputation. Active Survey translates your customers’ ratings into your NPS®, which allows you to get a snapshot view of customer loyalty and enthusiasm.

“ArmorActive is committed to providing its customers with the most comprehensive, secure tablet business solutions, and the free Active Survey app is an exciting addition to the services we offer businesses wishing to integrate the iPad into their operations,” says Kyle Muir, Director of App Development at ArmorActive. “Active Survey simplifies the analytics process by reducing it to the one fundamental question that matters to businesses. How satisfied are their customers?”

Apple® reseller retail chain including Simply Mac has started using Active Survey to calculate their NPS®. Other features of the app include a simple control interface, in-app detailed results analytics, and easy CSV email export of data gathered.

As the iPad continues to grow in popularity and use in day-to-day business operations, particularly at the point-of-sale, the Active Survey app, available for free in the App Store, provides yet another reason for businesses to integrate the iPad into all of their in-person customer interactions.

About ArmorActive, Inc.
ArmorActive is a Sandy, Utah based tablet security solutions company. Unique in the industry, ArmorActive provides a team of Account Managers to help customers make the best decisions at all stages of their tablet based projects, from procurement to implementation and customization options.

About Net Promoter® Score
NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.

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Scott Paul
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