The Ultimate Sports Drink Gets the Ultimate Branded Fridge

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MiniFridge.co.uk Produces Customised Fridges for Gatorade

Custom designed fridge for Gatorade

The guys at MiniFridge.co.uk were really helpful and have been very accommodating to our requests helping us to find a solution that houses all our key products and drives great brand awareness, but is also desirable to our customers.

Gatorade is the latest major drinks brand to commission MiniFridge.co.uk to produce its customised drinks fridges. Owned by PepsiCo and distributed by Britvic in the UK, Gatorade is the world’s No. 1 selling sports drink, with a fiercely loyal customer base and a growing reputation among athletes. The fridges’ design was created by MiniFridge.co.uk’s in-house creative team in close consultation with Gatorade. The result is an attractive mini bar fridge that faithfully represents the Gatorade brand and provides an excellent point of sales tool.

Gatorade’s Grant O’Sullivan says, ‘We approached MiniFridge.co.uk as we were looking for a solution to reward our loyal customers and increase our brand awareness within these key accounts.’ The fridges form part of Britvic’s ongoing campaign to promote Gatorade in the UK. The sports nutrition brand currently offers a number of products for every sporting occasion, from the classic Gatorade Perform in orange, blackcurrant and lemon flavours, to the Series Pro range, which provides athletes with nutrition for the three stages of athletic performance: Prime, Perform and Recover.

Gatorade is only the most recent in a long list of drinks brands and corporate clients that have asked MiniFridge.co.uk to create custom made fridges. Southern Comfort, Pepsi Max, Molson Coors, Shepherd Neame, the Japanese brewer Asahi Beer and premium Swedish cider brand Rekorderlig have all had bespoke designed fridges created for them by the MiniFridge.co.uk team.

‘Drinks brands come to us because they know we understand their market,’ says Will Letterese, director of MiniFridge.co.uk. ‘Over the last few years we’ve seen the customised fridge side of the business grow and grow. It’s an excellent sales tool for special events and trade fairs, and forms an integral part of the overall presentation that a brand wants to convey.’

MiniFridge.co.uk works closely with its clients to make sure the fridges’ designs are exactly what is required. An in-house team of graphic designers is able to respond rapidly to clients’ requests and to provide strong, professional designs with speed and efficiency.

As Gatorade’s Grant O’Sullivan points out, ‘The guys at MiniFridge.co.uk were really helpful and have been very accommodating to our requests helping us to find a solution that houses all our key products and drives great brand awareness, but is also desirable to our customers. We look forward to working with MiniFridge.co.uk on exciting future projects as we grow our brand in the UK.’

As well as leading drinks brands, MiniFridge.co.uk has also created customised mini fridge designs for many corporate and media clients. ‘Companies like to have something branded for their offices and board rooms,’ says Will Letterese. ‘It sets them apart from their competitors, and creates a great impression with visiting clients and customers.’ Channel 5’s The Gadget Show, Orbital Creative and Stride PR, are just of few of the corporate and media clients who MiniFridge.co.uk has worked with.

Customising fridges is in fact just one aspect of the http://www.minifridge.co.uk business. The website is the UK’s leading supplier of mini fridges and small fridges, with an impressive product range that includes everything from 5 litre fridges to high end portable fridges, as well as a full selection of kitchen gadgets such as ice cream makers, popcorn makers and chocolate fountains.

For more information about how MiniFridge.co.uk can provide customised fridges that are both attractive and maximise brand awareness, email sales(at)minifridge(dot)co(dot)uk or call 0845 527 1385

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William Letterese
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