UK Hot on the Heels of USA in Cyber Monday Wars

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Savoo.co.uk predicts 95% growth in UK online shopping on November 26

Cyber Monday in Numbers

With 8/10 UK adults now regularly buying items online, it’s not surprising that in the run-up to Christmas 2012 the UK’s online retailers are preparing for a cyber-shopping frenzy like never before.
Savoo.co.uk, the UK’s fastest growing money-saving voucher code website, predicts that Monday November 26, known as ‘Cyber Monday’ in the USA, will see UK online sales jump by 95% compared to last year. In 2011, British shoppers spent a staggering £19 million per hour on Cyber Monday and that figure is set to be smashed in 2012. Last year all UK online sales for Christmas shopping grew by 15%, amassing a staggering £7.75 billion.

But while these stats all point to a revolution in the way Brits shop, we have some internet shopping to do to match the online shopping crazy Americans. It is estimated that 212 million Americans took advantage of the discounts offered by US retailers on Cyber Monday, creating overall sales of $1.25 billion. And it seems the tech savvy Americans are no longer afraid of buying on a smartphone, with 15% of shoppers buying on the go compared to 5.6% in 2010.

Simon Bird, General Manager of Savoo International commented, “UK consumers and retailers are catching on to the Cyber Monday phenomenon and that can only be good for savvy shoppers who are looking to get a great deal. While the UK will never match the US for size, we are hot on their heels when it comes to finding great deals and being savvy about the way we shop online. Online shopping is only going one way and that is up.”

What are we buying online to create these stats? 77% of British shoppers prefer to buy goods like CDs, DVDs, books and video games online and last year Amazon’s bestselling product was its own Kindle e-reader.

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Ed Fleming
efleming@savoo.co.uk
07970 056 059
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