HTML5 - the gateway to HTML.Next

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HTML5 is much-vaunted as heralding a significant step forward in what websites can do, and it's likely to have an impact on digital strategies for forward-thinking brands. Red Ant's new videographic explains why.

HTML5 is big news - set to make a significant difference to the way brands develop their digital strategies

HTML5 is big news - and it's not surprising. It's a major step forward in web design, bringing unprecedented capabilities and flexibility to the way sites are put together. It's set to make a significant difference to the way brands develop their digital strategies and marketing plans - one which has the potential to enhance digital commerce and engagement, at a time when ecommerce and online retail is going from strength to strength.

HTML5 is an evolution from and improvement on previous incarnations in a number of ways:

Cross-platform
Available to more than 1.8 billion devices worldwide
Graphics, video and SEO-friendly

Allows full application builds and it is behind some of the most creative sites on the web today. At a time when brands are striving to stand out and sell their wares in an increasingly noisy and crowded market, particularly when it comes to ecommerce and online engagement, embracing the advantages of HTML5 and considering them as part of an overall digital strategy can make a real difference - one which should ultimately have a positive impact on the bottom line.

The digital design experts at Red Ant have put together a brand new videographic which takes a look at the key advantages, facts and figures behind HTML5 and why it's an important part of the mix for digital strategists and marketers. It's a must-see for brands with an eye on the future and a desire to take advantage of its benefits to maximise business results, and it's food for thought for anyone with an interest in web design and where HTML is going next.

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Steph Yaguer, Communications Manager
Red Ant
020 3494 4555
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