London, UK (PRWEB UK) 22 November 2012
Virgin Media today announced it is ‘bigging’ up its pay as you go phones (PAYG) tariffs with a new standard in unbeatable value for customers. The company has created two new unlimited tariffs to meet the needs of PAYG customers to make the most of their smartphones; one with unlimited data and texts while another is perfect for those who enjoy a good old natter with friends and family with unlimited landline calls – from just £10 a month.
Following the successful launch of its ‘Unlimitacular’ Pay Monthly tariffs, Virgin Media has decided to bring the benefits of unlimited data and calling to those consumers who don’t relish the prospect of taking out a new contract with the arrival of every latest smartphone. However, the lack of unlimited calls, data and texts, typically synonymous with pay-monthly deals, is dissuading some from taking up PAYG.
Jamie Heywood, director of mobile at Virgin Media said: “Unlimited data is a must to get the most out of the amazing smartphones available today. People want to be connected wherever they are so we’ve introduced unlimited data without the ties of a contract. Having introduced unbeatable pay-monthly tariffs earlier this year, we’re now introducing incredible value pay-as-you-go tariffs too which makes Virgin Media the unbeatable choice for unlimited data, whether you’re willing to sign up to a new contract or not.”
Virgin Media has seen a 100% increase in the amount of data consumed by its PAYG customers in the past year which is only expected to increase as people demand more from the internet whilst on the go. Smartphones now make up approximately 40% of the handsets PAYG customers purchase from Virgin Media, up 20% from a year ago*.
Similarly, Ofcom has recognised an increase in the number of text messages sent by 12-15 year olds compared to a year ago, as well as a significant rise in smartphone ownership by this age group**. PAYG tariffs are popular with the teenage market given the necessary age restrictions on contracts; however, some parents still consider pay-monthly deals for their children because of the attraction of ‘unlimited’.
Virgin Media’s new market leading*** ‘Big Data and Texts’ tariff starts at £10, providing unlimited data and 300 texts, while for just £15 customers will also benefit from unlimited texts. The ‘Big Talk’ tariff starts at £10 with unlimited calls to any landline plus 120 anytime mobile minutes, while adding an additional £5 will also provide unlimited texts.
Virgin Media customers get more bang-for-their-buck as, unlike some providers, the top-up amount counts as credit which can be used for any services that may fall outside their monthly rewards.
With the Christmas season fast approaching Virgin Media has a range of affordable smartphones for PAYG customers including the ZTE Kis for under £50 and the Samsung Galaxy Ace for under £100, with both devices now available in a crisp white festive finish.
About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phones and home phone services in the UK.
The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is being expanded to reach thousands more people across the country.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.
Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.