Continuing competition from low-cost home improvement retailers will stifle growth
Los Angeles, CA (PRWEB) November 26, 2012
External competition, low household incomes and fewer gardens have spelled disaster for the Nursery and Garden Stores industry over the five years to 2012. The period has been defined by declining revenue, dwindling profit margins and exiting operators. According to IBISWorld industry analyst Justin Waterman, “prior to the recession, competition from alternative retailers, including home improvement stores and mass merchandisers, had already been pulling customers away from traditional nurseries and pushed retail prices down.” When the recession took hold in 2008, the industry suffered further, facing drastic drops in revenue. A rising number of home foreclosures, escalating unemployment and little spending cash diminished downstream demand. Even as the economy continues to recover, IBISWorld anticipates revenue to decline 0.5% to $27.1 billion in 2012.
With industry revenue expected to fall at an average annual rate of 4.0% during the five years to 2012, participants have found it difficult to sustain profit margins and operations. Because the majority of businesses in the Nursery and Garden Stores industry operate on a small scale, targeting only specific geographic markets, priced-based competition can only go so far before businesses start operating at a loss. Therefore, “under anemic consumer demand and intense price competition from mass merchandisers that benefit from economies of scale, many nurseries and garden stores have closed up shop,” says Waterman. From 2007 to 2012, the number of industry participants has declined steadily.
In the coming years, the declining unemployment rate will lead to higher disposable incomes, spurring demand for home improvement projects and purchases. Nevertheless, budget-minded and time-pressed consumers will continue shopping at lower-priced, one-stop-shop retailers like the Home Depot and Walmart, sapping revenue away from nursery and garden stores. Rising external competition from these mass merchandisers will largely contribute to the Nursery and Garden Stores industry's dismal financial performance; revenue is anticipated to decline in 2013, setting the stage for what the industry should expect over the next five years. And, in addition to a steady decline in revenue over the period, businesses will continue exiting the industry. For more information, visit IBISWorld’s Nursery and Garden Stores in the US industry report page.
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IBISWorld industry Report Key Topics
Stores included in this industry are primarily engaged in selling a broad range of nursery and garden products, including trees, shrubs, plants, seeds and sod. Also included in the industry are stores retailing farm supplies such as animal feed (excluding pet food). This retail industry not only serves households but also satisfies the needs of the farming community.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.