Online Privacy Solutions Provider Anonymizer, Inc. Helps Consumers Prevent Price Targeting While Holiday Shopping

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As consumers turn to the Web to complete their holiday shopping, many are unaware of the pricing tactics used by online retailers. To help protect consumers as they shop for gifts and book holiday travel, Anonymizer, Inc. is offering a few handy tips as well as a special Cyber Monday deal on its leading personal VPN service, Anonymizer Universal.

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Geo-targeting may be helpful for providing meaningful information to website visitors, but it’s not fair to charge more for an item or service because of the IP address or type of browser a consumer uses.

With Cyber Monday just days away, online shopping for the holidays will soon be in full swing. While deals may abound online, Anonymizer, Inc., http://www.anonymizer.com, reminds shoppers that not all may be as it seems when it comes to the prices they find for holiday gifts, hotel rates or airfares.

Geo-targeting is a common practice employed by websites to deliver relevant content to visitors. However, geo-targeting impacts consumers’ wallets negatively when online retailers alter the prices they display based on a user’s IP address, operating system, browser, language preference and, browsing behavior and history.

“Geo-targeting may be helpful for providing meaningful information to website visitors, but it’s not fair to charge more for an item or service because of the IP address or type of browser a consumer uses,” said Lance Cottrell, Chief Technology Officer for Anonymizer, Inc. “As consumers shop for gifts and book travel this holiday season, they should be aware of the pricing tactics used by websites.”

With a small investment of time, online shoppers can ensure they’re getting fair and unbiased prices by:

  •     Clearing browser cookies and browsing history after each online session. Shoppers should also consider taking the extra step of using different browsers configured with different settings.
  •     Using a personal VPN to shield their IP address. A VPN also safeguards consumers against identity theft, hackers and online eavesdroppers.
  •     Using varying search terms (e.g. “watches” vs. “cheap watches” vs. “fine watches”), and different discount sites to compare best prices.

To help protect online shoppers during the holiday season, Anonymizer is offering a special Cyber Monday deal on Anonymizer Universal, the leading personal VPN service. Use promo code CYBERMONDAY25 on Monday, November 26, to receive 25% off the annual subscription fee.

About Anonymizer, Inc.

As the global leader in online privacy, anonymity, and identity protection solutions, Anonymizer continues to push the envelope with products that allow consumers and organizations to remain safe, secure, and anonymous each time they go online. The company’s proprietary technologies address the needs of home users and businesses. With a pristine 17-year history of protecting customer online identities, Anonymizer’s products have set the standard in Internet privacy, and protected billions of Web searches and personal communications. To learn more, visit us at http://www.anonymizer.com, follow us on Twitter, @Anonymizer, or like us on Facebook, http://www.facebook.com/anonymizer.

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Jaymelina Esmele
Anonymizer, Inc.
(206) 290-7662
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