Facebook sparkles with its first Diamondère jewellery online store in time for Christmas

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Diamondère becomes the first Facebook jewellery store, where Facebook users globally can buy jewellery online and pay for it in US Dollars or Pound Sterling or Euros using their credit and debit cards, without leaving Facebook just in time for Christmas.

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“With Facebook’s reach and the unsatiated demand for personalized jewellery, it was only natural to merge the two and provide our customers an exceptional Facebook ‎shopping experience", said Varun Godha, Co-founder, Diamondère

Diamondere has partnered with YESpay International Limited to host its https://www.Facebook.com/Diamondere/YESfstore Facebook online store. Diamondère can now engage and do business with almost a billion strong Facebook community. Where many Iconic retail brands are still using Facebook to take their shoppers to their respective e-commerce websites, the Diamondère brand has realised the potential of Facebook commerce.

“Facebook social media can now directly generate e-commerce transactions for retailers. Now you can buy products on Facebook, rather than just like them”, said Dr Chandra Patni, CEO YESpay International Limited. YESpay partners with its subsidiary YES-wallet.com to welcome retailers of all sizes to f-commerce with an innovative outsourced hosted service called YESfstore!

The Diamondere Facebook Store, the only facebook jewellery shop that provides end-to-end mass ‎personalization of European designed jewellery, goes live today. The Facebook web store ‎provides a unique experience that guarantees customers 30% lower prices than a ‎traditional retailer. All the jewellery pieces available on the f-store are exclusively ‎manufactured in-house, which brings down the price considerably, making jewellery buying ‎so much lighter on the pocket. Reaching customers directly on Facebook, factors such as a middlemen, inventory and ‎retail overhead are completely eliminated, bringing to the customers, personalized ‎jewellery at the best prices.

“With Facebook’s reach and the unsatiated demand for personalized jewellery, it was only natural to merge the two and provide our customers an exceptional Facebook ‎shopping experience. I am sure that we are paving the way for many jewellery brands to follow!” said Varun Godha, the company's co-founder. “Diamondere Facebook Store ‎is a unique platform where the buyers can experiment from a plethora of options to get the ‎latest in fashion jewellery with a touch of their own, thereby addressing the basic human desire ‎to customize.”

Diamondère is an innovative mix of e-commerce, Facebook technology and jewellery manufacturing ‎which helps the online shopper overcome the touch and feel of traditional retail, while ‎introducing them to a world of endless customization options. Diamondère Facebook Store has ‎customized technology, which enables customers to choose from a plethora of precious, semi-‎precious, diamonds and coloured diamonds, and experiment with any design to suit their style. ‎Apart from this, one can also change the variation of the diamond (SI, VS, and VVS), metal ‎quality (9-karat, 18-karat gold and silver) and colour to suit their budget -- all this while the image and price ‎are updated as per the selection. Customers can engrave a message for their loved ones and ‎see how it will look on the ring and even view a video of their product.

‎Diamondère’s designs of rings, engagement rings, earrings and pendants will be changed on a ‎weekly basis to give the shopper a variety that they have not seen before.

‎A major roadblock with online shopping for jewellery is the trust factor. Diamondère ‎tackles this problem with utmost care. The diamonds and gold quality on the website are ‎certified by renowned international bodies such as the Gemological Institute of America (GIA) and ‎Solitaire Gemological Laboratories. Each jewellery item is crafted with extreme care by in-house ‎craftsmen, thus leveraging jewellery manufacturing secrets passed down for decades. The other ‎customer care facilities provided by the Diamondère Facebook Store are a 30 day return or ‎exchange policy which makes jewellery shopping at Diamondère a trustworthy experience, ‎reliable and fun. ‎

YESfstore - a dream come true for e-retailers

Facebook business pages now can have YESfstore based online retail stores within Facebook canvasses and pages! With YESfstore Facebook storefront, shoppers can view and purchase products, get recommendations from friends and make secure payments with their credit or debit cards without leaving the Facebook application!

YESfstore is a hosted Facebook social commerce service, a unique Facebook storefront with integrated payment services. The deep social integration of YESfstore builds up excitement around products as users can share them on their timelines and ask for recommendations from friends. YESfstore opens up the possibility to not just interact with millions of Facebook users worldwide, but to actually convert them into customers on the spot and sell in the same Facebook environment.

With the exciting features offered by YESfstore, retailers can target, attract, compel and convert customers:

1. A Seamless shopping experience! From the selection of products all the way to payments, users stay on the merchant's YESfstore Facebook storefront pages.
2. Wider market. Targeted audience! The word has always been mightier than the sword. Facebook gives retail brands the power of a billion strong market base in a matter of seconds through like-gating and sharing.
3. Fully integrated card payments with Pouch wallet and YESfstore shopping basket
4. Viral access to potential new fans which means an increase in the number of potential buyers.
5. Connect with customers on a one-to-one basis and win hearts!

The way to go for shoppers!
1.    Choose a gift for a friend and not keep wondering if it was the right choice!
The best way to choose a gift for a friend and not go wrong is to take advice from friends. So why not hop onto a Facebook store where you can browse through a sea of goods, post questions and get recommendations and figure which gift your friend may like the most?

2.    Talk to your favourite brand and be the first to know what’s latest!
On a Facebook store shoppers can now start a conversation with their favourite labels and get to know about the forthcoming collection. Through wall posts, they can even strike up a chat with fellow shoppers and share opinions.

About Diamondère:

So far, Diamondère’s network of designers in USA, Europe and Asia, has been collaborating their inspirations to create jewellery masterpieces. After serving international brands for the past 50 years, the design team now works exclusively on customers’ signature collections. Since their jewellery is made to order, there are no middlemen - customers decide what they want and Diamondère creates it at significantly reduced prices.

About YES-wallet.com Ltd:
YES-wallet.com provides secure web/mobile wallet & Facebook social commerce services. YES-wallet.com’s aim is to speed up mobile and social commerce and add a great deal of convenience to consumer lives. YES-wallet.com's unique business proposition is the provision of secure electronic wallet service, branded as “Pouch”, which enables multi-channel card payments and loyalty processing in web, mobile, social and physical commerce environments.

About YES-pay International Ltd:
YESpay, a global card payments service company, provides highly secure Internet, EMV Chip & PIN, contactless and gift card payment processing services to independent and multi-chain merchants. Through EMBOSS™, the YESpay Managed Payment Service, merchants can quickly accept integrated card payments within EPOS, kiosks, hospitality and e-commerce systems with minimal capital investment and low on-going services costs. EMBOSS is an on-line IP-based payment processing service that has been generically pre-accredited by major Card Acquirers in Europe and North America (including Chase Paymentech, First Data Merchant Service (FDMS), Barclaycard Business, HSBC, HBOS, Lloyds Cardnet, Streamline, Ulster Bank, Elavon, PBS, Amex and Diners). In addition, the YESpay EMBOSS service is fully end to end certified to Payment Card Industry Data Security Standards (PCI DSS) Level 1 as mandated by Visa and MasterCard. The YESpay EasyV-Suite of card payment products is innovative and cost-effective for EPOS, Kiosk, Hospitality, Mobile and Internet environments. With the YESpay EMBOSS card payment service, merchants can perform card payments in both card-present and card-not-present environments.

Contact details:
UK Headquarters: Checknet House, 153 East Barnet Road, Barnet, EN4 8QZ, UK
UK/Europe phone: +44 - 203 - 006 - 3790
Canada Office: 116 Spadina Avenue, Suite 201, Toronto, Ontario, M5V 2K6, Canada
Canada/USA Phone: 1 855-YES-PAY- 1
PR Contact: Nitasha Jain, Marketing Manager, ext. 402, nitasha.jain@yes-pay.com, marketing@yes-pay.com

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Nitasha Jain
YESpay International
+44 (0)871 221 9510 402
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