“Singapore Airlines recommended as the best airline for passenger travel”

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Passenger reviews led to study of international airlines worldwide. Asian carriers have established a trend for impressive improvement in service standards.

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Market surveys are the most prominent means of determining customer service for all commercial carriers” said Victor Hunt, the Operations Manager at TravelhouseUK.

Singapore Airlines was ranked as the best airline in a study conducted on Travel + Leisure. The survey concluded with Asian airlines making the most remarkable improvement in the rankings over its period of observation.

Air New Zealand and Emirates closely followed suit with 2nd and 3rd positions on the same leader board. Other airlines which made it to the top ten included Korean Air, Cathay Pacific Airways, Asiana Airlines and Qatar Airways.

Travel + Leisure is one of the world’s most renowned and recognized media sources with regard to international travelling. The monthly magazine has recently published a list of the world’s best air carriers based on the satisfaction of service from passengers as well as performance ratings.

There are few major aspects which are considered when examining airlines. Customer value and service considers the flight attendants’ approach towards the passengers. Food and value added services like in-flight entertainment are also major variables, while seat-pitch measures the spacing for comfort of personal space for each passenger.

The flag carrier of Singapore has earned its way to the top position with sincere dedication to each category of customer service. The in-flight meals are diversified in accordance to passenger preferences, may it be regarding cultural tastes or religious or medical restrictions. Children are given a separate focus, while business class and first class travellers can avail meals cooked by celebrity chefs hired under the airlines’ own panel, providing classic Indian, Continental, Japanese, Italian and Chinese cuisines.

Singapore Airlines has brought forward various means of establishing customer loyalty amongst its passengers, with the PPS and KrisFlyer programs providing bonuses and exclusive amenities to respective members. The in-flight entertainment system ranges from movies and dramas to satellite phone connectivity. The hallmark of comfort aboard the comfort among the entire fleet of Singapore Airlines is the Airbus A380. The largest airliner is designed with individual suits for exclusive privacy of passengers, while providing single beds facing LCD televisions for each room.

With Singapore Airlines also operating flights on the infamous ‘Kangaroo Route’, TravelhouseUK’s agents book flights to Auckland, Brisbane, Sydney and Perth departing from London’s Heathrow Airport under the airline. Being based in the Far East, Singapore Airlines has its regional air routes stretching over all major destinations such as Tokyo, Bangkok, Phuket and Osaka.

“Market surveys are the most prominent means of determining customer service for all commercial carriers” said Victor Hunt, the Operations Manager at TravelhouseUK. “It gives vital feedback for the response of the general passenger traffic to reach the airline management in particular.”

“Passengers also want information regarding what best options they can avail when they are choosing between flights operated by multiple airlines. High popularity ratings would anticipate and encourage more progress for comfort in air travel”.

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Zak Chahal
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