(PRWEB UK) 22 November 2012
Meet SuperTrash, nurtured in the Netherlands by Dutch fashion designer Olcay Gulsen, it is the latest label to take bold steps into the exclusive shopping quarters of central London. The globally successful luxury clothing brand is about to provoke a new wave of independent fashionistas with the opening of its first ever store on South Molton Street in Mayfair.
Overflowing with exclusive retailers and major international brands, this sophisticated heartbeat of London is a prime shopping location for the fine-tuned ‘it’ girl – including celebrity passers-by such as Catherine Zeta-Jones and Emma Thompson.
London’s a-la-mode clientele will be able to feed their vogue addiction with SuperTrash’s new shopping boutique, brought to their attention through Media Agency Group’s upcoming multi format advertising campaign. For anyone who leaves their home, out of home advertisements on spots such as taxi and London ‘Gold’ route bus supersides cannot be avoided – a swift and high-impact exposure for the fast-paced Londoner. With additional 6-sheet and 12-sheet Underground poster adverts in central London and a full-page Grazia Magazine spread, Media Agency Group will demand awareness for SuperTrash’s pending retail infusion.
A VIP event will take place Wednesday 21st November 2012 in which the branded taxis will transport guests to the new store including Olcay Gulsen, Jade Williams aka Sunday Girl & Zara Martin presenter, DJ and model.
Already sparkling internationally, chic entrepreneur Gulsen has ambitious plans for SuperTrash, with aims to slowly cultivate the brand to include other major cities such as Manchester. Her newly expanded team of designers have created almost a fifth of the latest collection based on the ideals of London and New York; with an enviable global following, SuperTrash is about to make itself known in the UK as one of the biggest purveyors of glamorous style.
Olcay Gulsen said: “We are very excited to have acquired our first store in London, beginning our store expansion drive in the UK. Our brand has grown rapidly in Europe since launching in 2004 and we are confident that it will see the same success in the UK market as we have in the Netherlands and Belgium.
The opening of a first London store at South Molton Street is a significant step forward in the brand’s evolution and marks the beginning of a long-term strategy to significantly increase its presence in the UK, with CBRE instructed to find further prime locations in the capital over the next 12 months.”